The increasing demand for tampons market can be attributed to the rising level of awareness pertaining to the benefits and importance of maintaining proper menstrual health. The tampons are preferred by a large majority of women as they prevent the odour and they are considered to be more hygienic as well as comfortable as compared to other traditional menstrual hygiene products, such as sanitary pads.
The manufacturers and leading players functional within the global tampons market offer two major types of products, i.e. rectangular or square pad as well as radially wound pledget. The radially wounded pledget segment is anticipated to perform well in the global tampons market in coming years. The rising demand for these type of products in the global tampons market can be attributed to their compact size.
The major types of materials used for the manufacture of the products in the global tampons market include rayon, cotton, and blended materials. The blended materials segment accounts for major portion of the industry share in the global tampons market. The increasing demand for tampons made from bended materials can be attributed to their durable, non-allergenic, and safe to use nature. The most commonly used material blend by the manufacturers and leading players in the global tampons market is cotton-rayon.
The products in the global tampons market are made using medical grade materials so they are safe to be inserted in the body. However, inserting and removing the tampons can prove to be a challenge and stands as a major barrier for their adoption in several population groups. This can creates challenges for the growth of global tampons market in the future. On the other hand, rising focus on the product innovations in the sector of female hygiene products is anticipated to foster the development of the global tampons market in near future.
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North America region to Record High Growth in Tampons Market
The demand for global tampons market is rising in the North America region, owing to the rising adoption of tampons from a majority of the female population in the region. Additionally, the rising government supported initiatives and programs that promote the usage of feminine hygiene products by making them easily available are also supplementing the growth of North America Tampons Market. Furthermore, the global tampons market in North America region also boasts high industry positioning owing to the presence of several leading players, such as Johnson and Johnson as well as Kimberly Clark Corporation, in the region.
According to usage, the products in the global tampons market can also be segmented to products that feature applicator as well as no applicator or digital products. As per size, the products and solutions offered by the leading players in the global tampons market can be divided into regular size, extra size, and mini size.
The manufacturers and leading players in the global tampons market distribute their products through various channels, including online channels as well as offline channels. Some of the most prominent offline distribution channels used to market the products in the global tampons industry include independent retailers, drug stores, supermarkets as well as hypermarkets, and specialty stores.
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Manufacturers Developing Tampons Made from Biodegradable & Organic Materials
Some of the manufacturers and leading players in the global tampons market are CORMAN S. p. A., Edgewell Personal Care Company, Johnson & Johnson, Kimberly Clark Corporation, Procter & Gamble, Body Wise International, Cohitech Cotton High Tech S. R. L., First Quality Enterprises, Inc., Kao Corporation, and Unicharm Corporation, among others.
Several manufacturers and leading players in the global tampons market are also focused on the development of innovative tampon products, made from completely biodegradable as well as organic materials. Going hand in hand with clean label trend, this development is anticipated to create substantial revenue generation opportunities in the global tampons market over the forecast period.
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