The global online tutoring services market size is expected to reach USD 23.06 billion by 2030, according to a new report by Grand View Research, Inc. The market is anticipated to grow at a CAGR of 14.7% from 2022 to 2030. Online tutoring refers to the process of tutoring in an online, networked, or virtual environment where learners and tutors are present virtually. It has gained popularity with the ever-increasing use of internet services worldwide. Increased internet data transfer speed has enabled tutors and learners to engage online simultaneously. Furthermore, the rapid adoption of smartphones is one of the significant factors driving the adoption of online teaching services worldwide as it enables learning to take place regardless of the geographic location.
Online Tutoring Services Market Report Highlights
- The increasing adoption of mobile phones and tablets by students and parents has led to the impulsive growth of mobile learning methods
- Remote access and convenient medium of learning are among the key advantages that are encouraging students to adopt online tutoring services
- The increasing deployment of personalized tutoring and live sessions can be attributed to benefits, such as better tutor-student engagement
- Furthermore, the inclusion of the feedback feature in mobile educational apps has enabled students to receive personalized support from the service providers
- Market players have leveraged the outbreak of the COVID-19 pandemic as an opportunity to introduce an ideal learning method amid the crisis
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For instance, myCBSEguide.com, an online tutoring company for CBSE students and teachers, offers a mobile application to solve mock tests, play quizzes, and a gamified learning solution for students. In contrast, it also helps teachers to generate question papers. In January 2022, MyCaptain, an online mentorship platform, raised USD 3 million in a new round of funding headed by Ankur Capital. The funds will be used to expand the company’s course offerings, recruit more users, and increase its team with an eye toward expansion. Furthermore, schools, universities, and other learning institutes have been encouraged to follow distance education and work remotely with their students amid the COVID-19 pandemic.
The adoption of distance learning owing to the outbreak of the pandemic has impacted the industry’s growth favorably. For instance, in November 2021, Wonderslate, an EdTech company that offers educational deliverance and test preparation platform, launched a new application named Prepjoy, which will help prospects crack the competitive exams and entrances. This app would be helpful for general knowledge, current affairs, international updates, and others, which would be available in English as well as the Hindi language. Thus, online tutoring service providers have positively leveraged the pandemic situation as educational institutes have been closed in many states and countries.
For instance, in November 2021, Unacademy, an Indian multinational learning platform, acquired Swiflearn, an e-learning platform that provides live virtual tuitions for school children for an undisclosed fee. The company’s acquisition is part of a larger plan to strengthen its position in the K-12 market and expand its product offerings. The market has benefitted from the onset of analytical applications to customize tutoring services. For instance, in August 2021, Acellus Corporation, an online school platform for K-12 students, offered its online program for independent study to the Wilsona district in California, which would provide personalized learning according to the requirement of the learners.
For another instance, in February 2022, Paper, an online tutoring company, raised USD 270 million in a Series D fundraising round, owing to increased demand for academic intervention in American schools. According to the business, the new funding will be used to partner with a growing number of innovative educational systems to level the playing field for all students. This trend of growing customization in tutoring services is anticipated to trigger market growth owing to the formative assessment features of these services. For instance, upskilling tutors with technology is an absolute necessity in contemporary times. Students can now study more than just what is taught in school due to the expanding accessibility of innovations. They even have more access to technology due to the education industry’s digitization.
Online Tutoring Services Market Insights By Demographics
North America dominated the market and accounted for largest share of the global revenue in 2021. In the U.S., there is a considerable gap between students from privileged and disadvantaged backgrounds. This high share of the region can be attributed to the availability of a large customer base and well-established ICT solution providers. The market in South America is also expected to witness high growth over the forecast period due to the adoption of innovative technologies in the region, including microlearning, Massive Open Online Courses (MOOCs), and personalized literacy programs. The Asia Pacific region is anticipated to witness the fastest CAGR owing to the presence of developing economies, such as India. Government-led strategic developments, such as government-funded projects for education in rural areas, are expected to promote the adoption of online tutoring services.
Competitive Analysis By Major Players
The key vendors in the market focus on expanding their customer base and global reach to gain a competitive edge. The key players are expected to focus on advancing their platform via cutting-edge technological developments to expand their footprints in the unreached market. Therefore, they undertake various strategic initiatives, such as mergers & acquisitions, partnerships, and collaborations, with other key players. The platform offers short-duration courses that include Algorithms, Data Structures Programming Languages, such as C++, Python, Java, Version Control Systems, Machine Learning, Competitive Programming, and Data Science.
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Online Tutoring Services Market Segmentation
Grand View Research has segmented the global online tutoring services market based on tutoring type, course type, duration, tutoring style, end user, and region:
- Online Tutoring Services Tutoring Type Outlook (Revenue, USD Million, 2017 – 2030)
- Online Tutoring Services Course Type Outlook (Revenue, USD Million, 2017 – 2030)
- Online Tutoring Services Duration Outlook (Revenue, USD Million, 2017 – 2030)
- Online Tutoring Services Tutoring Style Outlook (Revenue, USD Million, 2017 – 2030)
- Online Tutoring Services End-user Outlook (Revenue, USD Million, 2017 – 2030)
- Online Tutoring Services Regional Outlook (Revenue, USD Million, 2017 – 2030)
- List of Key Players of the Online Tutoring Services Market
Research Methodology
We employ a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. We utilize a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously.
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About Grand View Research
Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S. based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.
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