Global Ready-to-drink cocktails (RTDs) report from Global Insight Services is the single authoritative source of intelligence on Ready-to-drink cocktails (RTDs) market. The report will provide you with analysis of impact of latest market disruptions such as Russia-Ukraine war and Covid-19 on the market. Report provides qualitative analysis of the market using various frameworks such as Porters’ and PESTLE analysis. Report includes in-depth segmentation and market size data by categories, product types, applications, and geographies. Report also includes comprehensive analysis of key issues, trends and drivers, restraints and challenges, competitive landscape, as well as recent events such as M&A activities in the market.
Ready-to-drink cocktails (RTDs) are premixed alcoholic beverages that are sold in a can or bottle. RTDs are convenient and easy to consume, making them a popular choice for consumers who want to enjoy a cocktail without having to mix the ingredients themselves. RTDs are typically made with lower-quality alcohols and mixers, which can result in a less than desirable taste. However, there are RTDs on the market that are made with premium ingredients and offer a more sophisticated flavor profile.
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Market Segments
The Ready To Drink Cocktails Market is segmented by type, packaging, distribution channel and region. By type, the market is divided into wine-based, spirit-based and malt-based. Based on packaging, is segmented into cans and bottles. On the basis of distribution channel, it is bifurcated into hypermarkets/supermarkets, online and liquor stores. Region-wise the market is divided into North America, Europe, Asia-Pacific, and the Rest of the World.
Key Players
The Ready To Drink Cocktails Market includes players such as Diageo plc, Brown-Forman, Bacardi Limited, Asahi Group Holdings, Ltd., PernodRicard, Halewood Wines & Spirits, SHANGHAI BACCHUS LIQUOR CO., LTD., Suntory Holdings Limited, Manchester Drinks Company Ltd. and Anheuser-Busch InBev.
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Key Drivers
There are a few key drivers of the Ready To Drink Cocktails market.
The first is the convenience factor. These types of cocktails are ready to drink, so you don’t have to spend any time making them. This is especially appealing to people who are looking for a quick and easy way to enjoy a cocktail.
The second driver is the price. Ready To Drink Cocktails are typically less expensive than their made-from-scratch counterparts. This makes them a great option for people who want to save money on their cocktail budget.
The third driver is the variety. Ready To Drink Cocktails come in a wide variety of flavors, so there is sure to be one that appeals to everyone. This makes them a great option for parties or other events where you want to have a variety of options for your guests.
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