The global roll to roll printing market is anticipated to expand around 19% annually through the period of 2021 to 2031, as adoption of smart products and solutions is rising, which leads to the introduction of complex designed solutions. Thus, to fulfill this increasing demand of complex designs, adoption of roll to roll printing in increasing at a significant rate.
As the world is becoming more digital and connected, demand for personalized products and solutions is no longer an exception. Over the years, it has been observed that, demand for products with complex design patterns is increasing. Roll to roll printing is perfectly suited for manufacturing customized products due to the digital nature of the supply chain. For instance, roll to roll printing can also be used to make products designed by consumers through a web browser or customized from online data repositories. Overall, roll to roll printing will be most sought-after in the consumer electronics industry over the coming years, with around one-third market share.
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Key Takeaways from the Roll to Roll Printing Services Market Study
- North America was the dominant market in 2020 in terms of value for roll to roll printing. Over the coming years, Europe is expected to be one of the key markets for sustainable revenue generation from roll to roll printing, as enhanced manufacturing and supply chain realignment are boosting market growth in the region.
- The consumer electronics segment is expected to offer the highest incremental opportunity by application during the forecast period, as demand for thin, energy-efficient flexible consumer electronic devices is increasing significantly.
- Many enterprises and the pharmaceutical sector are adopting this technology, as it provides RFID-integrated labels that have effective information about the product.
- With growing adoption of advanced solutions and development of new business models after the advent of industry 4.0, countries in Western Europe and Asia Pacific, such as India, China, France, and ASEAN, are expected to witness potential growth opportunities.
“There is a shift in consumer purchasing patterns, with people more inclined toward paying more for branded products. For retailers to achieve this, they are focusing their efforts on enhancing their POS and shopping experience through various means, including adoption of prompt and effective roll to roll printing,” says a Persistence Market Research analyst.
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COVID-19 Pandemic Impact Analysis
Print businesses have cited declines in their revenues and print. Majority of players in the market have seen a significant or critical impact on their businesses, and there are several reasons for this sharp decline in demand for print products. While ensuring employee safety and business continuity remained paramount, public companies were simultaneously challenged by a sudden decline in consumer demand, a continuing reduction or halt in global supply chains, and onsite activities issues, which began in China, shortly before impacting roll to roll printing market in Europe and the Americas.
Although there is a near-term focus on cost reduction, optimization, and ensuring liquidity, some printing businesses are positive in their long-term outlook. Key industries are expected to remain structurally unaffected, with markets returning to the new normal by the end of 2020, and players are introducing upgrades and new components to offer comprehensive remote services to clients.
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Persistence Market Research puts forward an unbiased analysis of the global roll to roll printing market, providing historical demand data (2016-2020) and forecast statistics for the period 2021-2031. To understand the opportunities in roll to roll printing, the market is segmented on the basis of component (roll to roll printer and services), application (membrane switch assemblies, flexible circuits, RFID antennas, other electronic products, and displays), industry (consumer electronics, automotive & transportation, healthcare, aerospace & defense, retail & packaging, and others), across seven major regions of the world.
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