The Swimwear and Beachwear Market is primarily driven by lax dress codes, rising body care interest, social mobility, the acceptance of swimming as a relaxing hobby for an ageing population, and improved textile industry performance. The rise of the spa and beauty sectors, as well as rising female demand for speciality swimwear, are some other factors driving the swimwear and beachwear industry.
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The swimwear and beachwear market is primarily driven by liberal dress regulations, rising body care interest, social mobility, the adoption of swimming as a calming hobby for an elderly population, and increased textile industry performance. The rise of the spa and beauty sectors, as well as rising female demand for speciality swimwear, are some other factors driving the swimwear and beachwear industry.
Additionally, since individuals prefer to display their bodies, greater health consciousness has led to an increase in the sale of swimwear and beachwear. The Western swimsuit trend is gaining traction in developing countries. The South East Asian and Chinese developing nations, however, present a significant development opportunity in this industry.
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The product is classified under the casual clothing category. Men’s views about the swimwear and beachwear have changed over the years. Designers are expanding the product option due to the fact that men have become more conscious about their look as a result there is a considerable growth in the business. Use of swimwear such as shorts and board shorts are increasing these days due to the fact that sports brands are becoming more fashionable and fashion brands are becoming more sports functionality.
In addition, women desire to look stylish at the pool or beach is increasing the demands for swimwear. Therefore designers are updating swimwear and beachwear regularly without any delay. Also increasing incorporation of fashion element in fashions into swimwear is attracting more consumers especially the new generation. These are some of the major trends which lead to a healthy growth of the swimwear and beachwear market.
The key and niche players operating in global swimwear and beachwear market include American Apparel, Inc., Arena Italia S.p.A, Diana Sport, Eveden Group, Jantzen, Inc., La Perla Group, NOZONE Clothing Limited, O’Neill, Inc., PARAH S.p.A., Pentland Group plc., Speedo International Ltd., Perry Ellis International, Inc., Quiksilver, Inc., Seafolly, Seaspray Swimwear, Tefron, TYR Sport and PVH Corp.
Key geographies evaluated in this report are:
- France, Germany, Italy, Spain, and the UK
- Eastern Europe
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Key features of this report
- Drivers, restraints, and challenges shaping the Swimwear and Beachwear market dynamics
- Latest innovations and key events in the industry
- Analysis of business strategies of the top players
- Swimwear and Beachwear market estimates and forecasts(2015 -2021)
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