Persistence Market Research’s most recent study predicts that the hard seltzer watermelon market will expand steadily between 2021 and 2031. Because more people are becoming aware of the health advantages, there is a higher demand for hard seltzer watermelon. Sales of hard seltzer with a watermelon flavour are rising as a result of the flavor’s nutritional and health benefits. The hard seltzer flavour segment is seeing a lot of competition from businesses offering a variety of flavours and developing new products, which opens up a lot of potential for the key players.
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The flavour profiles range from more subdued ones like lemon agave hibiscus, melon basil, and many others to more elevated ones like watermelon, lime, and black cherry. The majority of hard seltzers are produced with fermented sugar cane and additional fruit flavouring. The hard seltzer watermelon flavour is one of these fruit flavours that is currently gaining popularity.
The hard seltzer watermelon flavour market is likely to grow due to an increase in the rate of alcoholic beverages. The shift in consumer preferences and change in lifestyle are additional factors driving the hard seltzer market.
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The market growth of the hard seltzer watermelon market in the Asia Pacific region is anticipated to grow at a very fast pace. The factors which will drive the growth of the hard seltzer watermelon market in the Asia Pacific are the high rate of urbanization and increasing population.
The middle-class population of this region prefers consumption of low alcohol beverage often and this is anticipated to have a positive impact on the market growth of hard seltzer watermelon flavor.
In this Asia-Pacific region, hard seltzer flavored drinks like watermelon flavor and others are considered to be a healthier alternative to other alcoholic beverages. Many companies in the Asia Pacific region are also focusing on different strategies like partnerships, mergers, acquisitions, and collaborations to increase their market share.
Who are the Key Manufacturers and Suppliers of Hard Seltzer Watermelon?
Some of the leading manufacturers and suppliers of hard seltzer watermelon include
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- Molson Coors Beverage Company
- White Claw
- High Noon
- Truly
- Mighty Swell
- Michelob
- Seagram’s
- Hi-Current
- Island Bay
- Saintly Hard Seltzer
- Cape May Brewing Company
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Hard Seltzer Watermelon Market Report Highlights:
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- Detailed overview of the parent market
- Changing market dynamics in the industry
- In-depth market segmentation
- Historical, current, and projected market size in terms of volume and value
- Recent industry trends and developments
- Competitive landscape
- Strategies of key players and products offered
- Potential and niche segments, geographical regions exhibiting promising growth
- A neutral perspective on market performance
- Must-have information for market players to sustain and enhance their market footprint
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