The personal care appliances market is divided into four categories based on the type of product they are used for: hair care appliances, hair removal appliances, oral care appliances, and other personal care appliances. The sub-segment for hair care appliances includes hair dryers, hair straighteners, curling irons, curling brushes, hair clippers, and hair setters. Trimmers, men’s shavers, women’s shavers, and epilators are the different types of hair removal devices. The sub-segment of oral care appliances includes oral irrigators and electric toothbrushes.
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Massagers and heated pads are other personal care items. At the moment, hair care appliances maintain the biggest market share in terms of value, accounting for around two fifths of the market for personal care appliances worldwide. The most popular items in the category of hair care appliances are hair dryers and straighteners. Trimmers and shavers currently hold the majority of the market share in the segment of hair removal appliances.
The personal care appliances market is divided into franchise stores, department stores, hypermarkets and supermarkets, as well as online retailers. It is anticipated that online retailing will significantly increase the distribution of personal care appliances. This is attributed to rising internet usage, particularly in emerging economies, and the availability of product variants.
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Personal Care Appliances Market Dynamics:
Consumers of personal care appliances are very much brand and quality conscious, moreover urban consumers are becoming more style conscious, which is driving the personal care appliances market growth invariably. Consciousness of the benefits of personal care appliances over emerging economies and increasing urbanization are driving the personal care appliances market.
Also, increasing e-commerce sector is expected to contribute significantly to the growth of personal care appliances market. Durability and high cost of few products restraints the personal care appliances market growth. However, there is a huge opportunity in the Asia Pacific market, the market is almost untapped and few players already started capturing the market share of personal care appliance market. This is attributed to new product development in order to capture significant market share in the overall personal care appliances market.
The report covers exhaustive analysis on:
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- Personal Care Appliances Market Segments
- Personal Care Appliances Market Dynamics
- Historical Actual Market Size, 2012 – 2014
- Personal Care Appliances Market Size & Forecast 2016 to 2026
- Supply & Demand Value Chain
- Personal Care Appliances Market Current Trends/Issues/Challenges
- Competition & Companies involved
- Technology
- Value Chain
- Personal Care Appliances Market Drivers and Restraints
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Regional analysis for Personal Care Appliances Market includes
North America
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- US & Canada
Latin America
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- Brazil, Argentina & Others
Western Europe
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- EU5
- Nordics
- Benelux
Eastern Europe
Asia Pacific
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- Australia and New Zealand (ANZ)
- Greater China
- India
- ASEAN
- Rest of Asia Pacific
Japan
Middle East and Africa
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- GCC Countries
- Other Middle East
- North Africa
- South Africa
- Other Africa
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