From 2012 to 2021, the reusable incontinence products market experienced a historic CAGR of 4.8%. Adult diapers have a 36.4% market share in 2021, according to Persistence Market Research’s estimation. Sales of reusable incontinence products made up 34.2% of the market for incontinence products globally in 2021. Reusable incontinence product sales generated $4.8 billion in global revenue in 2021, and it is predicted that this market will grow at a CAGR of 5.2% to reach $8.5 billion by the end of 2032.
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Adult incontinence is a well-known medical issue, but it is also influenced by a number of other health issues, including obesity, posttraumatic stress disorder (PTSD), and delivery.
Companies that are demonstrating that a more sustainable approach to the provision of continence products currently depends on a reduction in the use of single-use products, the use of longer-lasting items, and their replacement with reusable alternatives are primarily driving the reusable incontinence products market.
For millennials, a company’s relationship with its customers and any brand’s impact on the environment are of the utmost significance. The market seems to be promising because of the high value this generation places on moral and environmental standards. Given the importance that is being placed on sustainability and improving patient care, reusable incontinence solutions are in high demand, with a steady increase anticipated over the coming years.
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Competitive Landscape
To strengthen their product lines around the globe, leading manufacturers are focusing on introducing effective and safe products that would meet consumers’ needs. Similarly, several major reusable incontinence product suppliers have engaged in consolidation activities such as mergers and acquisitions. Another significant approach witnessed in this space is the increase in corporate collaborations to boost market share.
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- Essity AB, a hygiene and health company, acquired Knix Wear Inc. in July 2022, a well-known Canadian manufacturer of leak-proof clothing for periods and incontinence. Following this acquisition, Essity will take over market leadership in the intimate hygiene product category with the fastest rate of growth.
- The Ontex Group debuted ‘A Lovely Day’, its first incontinence-related digital subscription brand, in April 2021. A Lovely Day was established in France as a challenger brand to protect consumers from both, the stigma associated with incontinence and the condition itself.
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Reusable Incontinence Products Market Industry Research Segments
By Product:
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- Adult Diapers
- Reusable Underpads
- Reusable Briefs
- Reusable Incontinence Pads
By End Use:
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- Men’s Reusable Incontinence Products
- Women’s Reusable Incontinence Products
- Kids’ Reusable Incontinence Products
By Distribution Channel:
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- Hypermarkets/ Supermarkets
- Retail Pharmacies
- Hospital Pharmacies
- Online Pharmacies
- Specialty Stores
By Region:
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- North America
- Latin America
- Europe
- South Asia
- East Asia
- Oceania
- Middle East & Africa
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