Automotive Navigation Systems Market Prophesied to Grow at a Faster Pace by 2025

Global Industry Analysis

The Automotive Navigation Systems Market is one of the fastest-growing segments in the automotive industry. The market is expected to reach USD 17.23 Billion by 2025, with a projected CAGR of 12.45 percent by 2025. Automotive navigation systems are used to facilitate drivers in navigating their vehicles and locating various destinations.

Cars are equipped with satellite navigation systems known as car navigation systems . In order to locate users on the road in the navigation system’s map database, automotive navigation systems use GPS navigation devices to collect location data. The unit gives directions to other points on the route with the help of a road data bank. Numerous products and devices have expanded as a result of technological advances in car navigation systems.

The use of car navigation systems is expanding rapidly in the APAC region. For example, in recent decades, the Indian automotive sector has grown. Due to increasing competition in the Indian car navigation system market, competitors now have access to cutting-edge technology.

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In India, SatNav Technologies launched the first car navigation system, followed by MapyIndia and Blaupunkt. One of the recent innovations was from Blaupunkt. His GPS device is called a TravelPoint. It is a portable device available in several models. All models provide direction based on a combination of verbal and visual communication.

The penetration of automobile MEMS sensor is one of the emerging applications and it is being used in electronic control units and tire pressure monitoring systems in the automotive navigation system market. Due to increasing vehicle safety concerns around the world, the demand for automotive MEMS sensors is increasing. The main market for MEMS sensors is in European and American countries.

Automotive Navigation Systems Market Segmentation

Vehicle Types
  • Entry level passenger vehicle
  • mid-range passenger vehicle
  • luxury passenger vehicle
  • commercial vehicle
Navigation system
  • aftermarket IVS
  • IVS factory installed
  • Personal Navigation Device (PND)
  • Smartphones/tablets

Automotive Navigation Systems Market Dynamics and Restraints

The integration of smartphones with IVS (in-vehicle systems) is one of the main reasons for the growth in the car navigation system market. In recent years, smartphone adoption has increased and demand for smartphone/tablet-based navigation devices is expected to increase.

Increased consumer demand for wireless connectivity and mobile internet with high level of smartphone and tablet penetration will put connected cars first in demand. This is expected to prompt supply-side providers in the automotive industry to adapt to the new digital lifestyle and integrate internet connectivity solutions into care, hence the growing demand for automotive navigation systems.

Technological advances are also driving the market for car navigation systems. For example, devices that integrate traffic data with navigation systems are one such innovation. These newer systems provide accurate driving instructions and receive and display traffic congestion information and suggest alternative routes to users. TMC is used, which provides encrypted traffic information via RDS, or GPRS/3G data is transmitted via mobile phones.

The other functions and integrations in the devices are expected to improve the sales of car navigation systems. For example, the color LCD screens in some car navigation systems can also be used as broadcast TV or DVD movies. Some of the systems can also be integrated with mobile phones for hands-free talking and sending SMS messages using Bluetooth and Wi-Fi. Today, automotive navigation systems include people management for meetings and can be combined with public transportation and traffic information system.

Automotive Navigation Systems Market Players

The integration of smartphones with IVS (in-vehicle systems) is one of the main reasons for the growth in the car navigation system market. In recent years, smartphone adoption has increased and demand for smartphone/tablet-based navigation devices is expected to increase.

Increased consumer demand for wireless connectivity and mobile internet with high level of smartphone and tablet penetration will put connected cars first in demand. This is expected to prompt supply-side providers in the automotive industry to adapt to the new digital lifestyle and integrate internet connectivity solutions into care, hence the growing demand for automotive navigation systems.

Technological advances are also driving the market for car navigation systems. For example, devices that integrate traffic data with navigation systems are one such innovation. These newer systems provide accurate driving instructions and receive and display traffic congestion information and suggest alternative routes to users. TMC is used, which provides encrypted traffic information via RDS, or GPRS/3G data is transmitted via mobile phones.

The other functions and integrations in the devices are expected to improve the sales of car navigation systems. For example, the color LCD screens in some car navigation systems can also be used as broadcast TV or DVD movies. Some of the systems can also be integrated with mobile phones for hands-free talking and sending SMS messages using Bluetooth and Wi-Fi. Today, automotive navigation systems include people management for meetings and can be combined with public transportation and traffic information system.

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Automotive Navigation Systems Market Players

The Automotive Navigation Systems market is fragmented and competitive with a large number of players operating on regional and local levels. Some of the players in the market include,

  • alpine electronics
  • Pioneer
  • tomtom
  • garmin
  • Apple
  • bmw
  • Ford
  • fujitsu ten
  • kenwood
  • mitsubishi electronics
  • panasonic

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