Smart Plugs Market: Competitive Landscape and Recent Industry Development Analysis

Introduction

The smart plug market will be witness development primarily due to the fast adoption of home automation technologies and varying customer’s preferences leaning towards smart home applications. The rising need of individuals for improved energy savings, a convenient lifestyle, and progressions in the IoT framework will complement the smart plug market.

Smart plugs are gaining popularity as well as are offering several benefits such as remote control, remote monitoring, and other features allowing convenience and cost savings for the consumer. It offers easy access via an app, which consecutively allows functionalities even when people are not in the area to manually function the switch.

With these automatic triggers, the safety of a home system could be radically enhanced, be it monitoring home appliances for instance television, air conditioners, cable box, a coffee machine, lamp, fan, along with others.

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Smart Plugs Market – Key Trends

Increasing preference for smart homes has generated potential prospects for the development of the smart plug market. The development of innovative products, comprising Wi-Fi smart plugs is projected to upkeep the market expansion.

Smart devices such as Amazon Alexa, an intelligent personal assistant manufactured by Amazon, allow smartphone-enabled smart home devices control. Another product by Amazon, Amazon Echo, also controls all tasks of a smart home. Additionally, the smart city concept is gaining traction with worldwide companies, such as Alphabet, IBM, and Microsoft aiding the development through innovative initiatives and solutions.

The lesser price of smart plugs in contrast to several other built-in smart appliances is anticipated to act as a major aspect encouraging the expansion of the market in the approaching years.

Additionally, there has been a high demand for innovative household appliances and energy-efficient, which is expected to quicken the expansion of the market. Technological progressions and the growing investments by the major participants will complement the expansion of the smart plug market worldwide.

Smart Plugs Market – Growth Restraints

Mounting online sales have been a major accelerator in smart plug sales, however, delay in deliveries of the product can impact the sales and market growth of smart plug. Despite smart plugs are not expensive, but these are still considered an extra cost to invest among consumer.

In some smart plugs, there is an additional requirement of setups and configuration as well as wires and plugs. This can influence the market growth of smart plugs during the forecast period.

Smart Plugs Market – Region-wise Analysis

North America secures the leading position in the global smart plugs market due to the presence of pioneer brands. The region is a fast and early adopter of rising home automation technologies.

Rising economies in Asian nations such as China, Japan, and India are anticipated to experience a remarkable growth during the assessment period. This could be due to the broadening base of the middle-class cohort, altering consumer preferences, and increasing demand for digital services and solutions.

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Smart Plugs Market – Competitive Analysis

The smart plug market is diversified and highly competitive due to the several vendors investing in research & development activities to develop advanced home automation solutions, and providing a myriad of products nurturing the market development.

The key participants are further focusing on the introduction of new products along with creating an awareness amid consumers concerning the benefits are anticipated to ascertain the expansion of the smart plug market over the year to come.

TP-link launched Kasa Smart Wi-Fi Power Strip offering six grounded outlets that could be independently scheduled and controlled. Additionally, it has three quick USB charging ports.

Wipro launched 10A smart plug with energy monitoring, which is apt for small appliances for instance electric kettle, televisions, table fans, air purifiers, and set-top boxes. Additionally, it also connects with a voice control device such as Amazon Alexa and Google Assistant.

Prominent companies operating in the smart plug market globally include EDIMAX Technology, Panasonic, iSmartAlarm, D-Link, SDI Technologies, Etekcity, Leviton, TP-Link, Belkin International, and Insteon.

 Report on Smart Plugs Market Highlights:

  • Shifting industry dynamics
  • In-depth market segmentation
  • Historical, current and projected industry size
  • Recent industry trends
  • Key competition landscape
  • Strategies of key players and product offerings
  • Potential and niche segments/regions exhibiting promising growth
  • A neutral perspective towards market performance

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.

The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

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