Global Herbal Supplements Market Size, Trends, Overview and Analysis, Future & Forecast Until 2025| expand at a CAGR of 8.5%

Adults in Australia are more likely to take herbal supplements because they don’t have any negative side effects and help boost immunity. Due to the rising demand for heart health supplements among consumers in Australia and New Zealand, digestive and heart supplements are predicted to become more popular in the regional Herbal supplement market.

The market for digestive and cardiac supplements is anticipated to be worth close to US$ 90 million in 2017 and to grow at a CAGR of 8.5% to reach more than US$ 150 million by the end of 2025. According to estimates, this market would generate incremental opportunities worth more than US$ 80 million between 2017 and 2025, with an absolute opportunity of close to US$ 5 million over 2016.

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One of the main factors influencing segmental growth is the increased product penetration of digestive and cardiac supplements through online retailing channels. Due to the growing adoption of smartphones and rising internet penetration in the markets of Australia and New Zealand, it is also projected that sales of digestive and cardiac supplements through e-Commerce would experience considerable rise over the forecast period.

The simple accessibility of a wide variety of products and the ability for customers to compare prices of various products available on the Herbal Supplements Market during online searches or through social networking platforms are credited with this anticipated growth.

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With increasing consumer demand for herbal digestive and heart supplements, key players are entering into partnerships/agreements and strategizing through acquisitions in order to increase their herbal supplements production capacity and are enhancing their distribution network to expand their footprint in the global market.

Consumers are rapidly shifting towards consumption of herbal supplements for prevention of health issues. A growing number of consumers are consuming herbal supplements to prevent chronic conditions such as cardiovascular disease. A large number of consumers are consuming health supplements to prevent common ailments such as digestive problems. Consequently, the demand for digestive and heart supplements to prevent diseases has shown robust growth in the last few years across Australia and New Zealand.

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Market Segmentation : (Herbal Supplements Market)

Herbal Supplements Market By Form

    • Tablets
    • Capsules
    • Powder
    • Liquid

Herbal Supplements Market By Product Type

    • Beauty Supplement
    • Bone and Joint Supplement
    • Body Building Supplement
    • Digestive & Heart Supplement
    • Supplement for Immune System
    • Brain Supplement
    • Supplement for Weight Loss
    • Others (Vision Supplement, Menopause Supplement)

These are conventional herbal supplement products that are marketed as herbal supplements due to the presence of some herbal ingredients. Many consumers are unable to distinguish between herbal and conventional supplements. This results in a considerable number of consumers opting for pseudo herbal products, which is a major factor hampering the growth of the digestive and heart supplement segment in the Australia & New Zealand herbal supplements market.

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