Massagers and heated pads are other personal care items. At the moment, hair care appliances maintain the biggest market share in terms of value, accounting for around two fifths of the personal care appliances market worldwide. The most popular items in the category of hair care appliances are hair dryers and straighteners. Trimmers and shavers presently represent the majority of the market share in the sector of hair removal appliances.
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Consumers that frequently use personal care items for rapid personal grooming are increasingly using personal care equipment. Trimmer, hair dryer, shaver, hair straightener, hair curler, and epilator are the most common personal care tools. The demand for personal care appliances is gradually increasing due to advantages like greater effectiveness than traditional procedures and time savings.
Geographically, personal care appliances market is segmented into North America, Latin America, Eastern Europe, Western Europe, Asia Pacific excluding Japan, Japan and Middle East & Africa. Currently, there is a higher popularity over Japan, Western Europe and North America. There is a significant potential to expand market share of personal care appliances in Asia Pacific excluding Japan.
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Personal Care Appliances Market Dynamics:
Consumers of personal care appliances are very much brand and quality conscious, moreover urban consumers are becoming more style conscious, which is driving the personal care appliances market growth invariably. Consciousness of the benefits of personal care appliances over emerging economies and increasing urbanization are driving the personal care appliances market.
Also, increasing e-commerce sector is expected to contribute significantly to the growth of personal care appliances market. Durability and high cost of few products restraints the personal care appliances market growth. However, there is a huge opportunity in the Asia Pacific market, the market is almost untapped and few players already started capturing the market share of personal care appliance market. This is attributed to new product development in order to capture significant market share in the overall personal care appliances market.
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The report covers exhaustive analysis on:
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- Personal Care Appliances Market Segments
- Personal Care Appliances Market Dynamics
- Historical Actual Market Size, 2012 – 2014
- Personal Care Appliances Market Size & Forecast 2016 to 2026
- Supply & Demand Value Chain
- Personal Care Appliances Market Current Trends/Issues/Challenges
- Competition & Companies involved
- Technology
- Value Chain
- Personal Care Appliances Market Drivers and Restraints
Regional analysis for Personal Care Appliances Market includes
- North America : US & Canada
- Latin America : Brazil, Argentina & Others
- Western Europe : EU5, Nordics, Benelux
- Eastern Europe : Asia Pacific : Australia and New Zealand (ANZ), Greater China, India, ASEAN, Rest of Asia Pacific
- Japan
- Middle East and Africa : GCC Countries, Other Middle East, North Africa, South Africa, Other Africa
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
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