Global Breakfast cereal report from Global Insight Services is the single authoritative source of intelligence on Breakfast cereal market. The report will provide you with analysis of impact of latest market disruptions such as Russia-Ukraine war and Covid-19 on the market. Report provides qualitative analysis of the market using various frameworks such as Porters’ and PESTLE analysis. Report includes in-depth segmentation and market size data by categories, product types, applications, and geographies. Report also includes comprehensive analysis of key issues, trends and drivers, restraints and challenges, competitive landscape, as well as recent events such as M&A activities in the market.
Breakfast cereal is a grain-based food that is typically eaten with milk as a breakfast meal. Common breakfast cereals include corn flakes, wheat flakes, oat flakes, and rice flakes. Breakfast cereal is usually sweetened with sugar or honey and often flavored with fruits, nuts, or chocolate. Breakfast cereal is typically high in carbohydrates and low in protein.
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Market Segmentation
The Breakfast Cereal Market is segmented into product type, nature, sales channel, and region. By product type, the market is classified into ready-to-eat and hot cereals. Depending on nature, is the breakfast cereals market is divided into conventional and organic. As per sales channel, it is segregated into supermarket/hypermarket, specialty stores, online store, and others. By region, the market is classified into North America, Europe, Asia-Pacific, and rest of the world.
Key Players
The key players in the Breakfast Cereal Market are PepsiCo, Inc., General Mills, Kellogg Co., Bagrrys, Post Holding Inc., Hamlyn’s Of Scotland, Bobs Red Mill Natural Foods Inc., B&G Foods Inc., Marico Limited, and Nature’s Path Foods.
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Key Drivers
There are a few key drivers of the breakfast cereal market. The first is health and wellness. Consumers are becoming more and more health conscious and are looking for breakfast options that are nutritious and low in calories. Breakfast cereals that are high in fiber and protein are becoming more popular as a result.
Another driver of the breakfast cereal market is convenience. Consumers are increasingly looking for breakfast options that are quick and easy to prepare. Cereals that can be eaten on the go or that require minimal prep time are in high demand.
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