The BB cream market size is estimated at US$ 3.74 Billion in 2022 and is projected to reach US$ 5.79 Billion by 2027, at a CAGR of 8.7% from 2013 to 2021.
Increasing urbanization has led to changes in the lifestyle of consumers which is driving the demand for innovative cosmetic products in the market. Moreover increasing population of working women aged 25 and over is another factor driving sales of premium quality makeup and grooming products including BB creams.
As per the statistics of the Catalyst, less than half (~47%) of all women account for the global workforce. Working females are self-dependent, they tend to spend a decent amount of income on their appearance and hobbies. Women emphasis on personal appearance is a key growth driver for the market.
Time-saving is another major factor that is attracting customers. Initially, BB creams were introduced to target young people, especially women who want to hide pimples as well as uneven skin tones. Later on, BB creams targeted young mothers who have less time but want to look good without having to engage in complex make-up procedures. Hence, BB creams became a perfect solution for young mothers.
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Owing to the above-mentioned factors, BB cream is not only popular among women, but also among men due to increasing consciousness among the latter about their physical appearance, owing to which they spend a considerable amount of time and money to look good.
Also, an increase in disposable income and higher spending power in women is driving sales of cosmetics in the market. Multifunctional beauty products offer long term benefits along with natural and herbal products. These products are offered to consumers at comparatively lower costs thus driving sales in the cosmetic market.
Key Takeaways from the BB Cream Market Study
- Among the global BB cream market’s skin type, the largest is Combination, which represents US$ 996.9 Mn of the market in 2021. It is growing rapidly over the course of the forecast period, and this absolute growth is larger than any other segment.
- The popularity of BB cream has spread to South Asia, mainly in Korea. Apart from its benefits, the fact that it helps to reduce the time required to apply makeup has attracted a large number of women.
- The rising demand for BB creams was primarily witnessed among the working-class population, which does not have the time to spend on an elaborate make-up routine.
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Key Segment
Based on product type
- gas hobs
- induction hobs
Based on price range
- low range
- medium range
- high range
Based on number of burner/induction zones
- two
- three
- four
- five or more burners/induction zones
Based on sales channel
- exclusive stores
- multi-brand stores
- online stores
- independent stores
- others
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