New York, Global Social Video Advertising Market report from Global Insight Services is the single authoritative source of intelligence on Social Video Advertising Market. The report will provide you with analysis of impact of latest market disruptions such as Russia-Ukraine war and Covid-19 on the market. Report provides qualitative analysis of the market using various frameworks such as Porters’ and PESTLE analysis. Report includes in-depth segmentation and market size data by categories, product types, applications, and geographies. Report also includes comprehensive analysis of key issues, trends and drivers, restraints and challenges, competitive landscape, as well as recent events such as M&A activities in the market.
Social video advertising is a form of online advertising that uses videos to promote a brand or product. The videos are typically short, entertaining, and often include a call to action. They are usually posted on social media platforms such as YouTube, Facebook, and Instagram, and can also be run as ads on these platforms.
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Key Trends
There are a few key trends in social video advertising technology:
1. Increased personalization and targeting: Social media platforms are getting better at understanding their users and what they are interested in.
2. More interactive video ads: Video ads are becoming more interactive, with features like call-to-actions, clickable links, and even games. This allows brands to better engage with their target audiences and get them to take action.
3. More platforms are getting into the social video advertising space: We’re seeing more and more platforms getting into the social video advertising space, including Twitter, Snapchat, and Instagram.
Key Drivers
The social video advertising market is primarily driven by the growing popularity of video content on social media platforms. Video content is more engaging and informative than traditional text-based content, and thus, social media users are increasingly preferring video content over other types of content.
Other key drivers of the social video advertising market include the increasing adoption of smartphones and the growing number of social media users.
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Market Segments
The social video advertising market is segmented by solution, end-user, and region. By solution, the market is classified into platform, services, consulting, and others. Based on the end-user, it is bifurcated into ad agencies, brands, and publishers. Region-wise, the market is segmented into North America, Europe, Asia Pacific, and the Rest of the World.
Key Players
The global social video advertising market includes players such as Advertise.com, Conversant LLC, Longtail Ad Solutions Inc., PubMatic Inc., SpotX Inc., Tremor International Ltd., Vdopia Inc., Verizon Media, Viant Technology LLC, ZypMedia, and others.
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