Eye tracking systems are devices that use cameras or infrared technology to track the movements of a person’s eyes. These systems are used in a variety of applications, including research, marketing, and human-computer interaction.
the global eye tracking systems market is expected to grow from $1.2 billion in 2020 to $2.4 billion by 2025, at a CAGR of 14.6% during the forecast period.
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The growth of this market is driven by factors such as the increasing use of eye tracking in research and development, the growing use of eye tracking in human-computer interaction, and the increasing use of eye tracking in marketing research.
One of the major applications of eye tracking systems is in research and development. Eye tracking is commonly used in fields such as psychology, neuroscience, and human-computer interaction to study visual attention and perception. Additionally, eye tracking is also used in medical research to study conditions such as strabismus and amblyopia.
Another major application of eye tracking systems is in human-computer interaction. Eye tracking technology is used to enable hands-free computer interaction, and is also used to improve the accessibility of computers for individuals with disabilities.
The marketing research industry is also a major user of eye tracking systems. Eye tracking is used to study consumer behavior, such as where consumers look on a product packaging or website, and how long they look at specific elements.
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Key players
Some of the key players participating in the evolving dynamics of the eye tracking systems market are Seeing Machines, Tobii AB, Sensomotoric Instruments GmbH, Smart Eye AB, LC Technologies, Inc., Smart Eye AB, iMotions, Inc., EyeTech Digital Systems, Inc., General Motors, Polhemus, Eye Tracking, Inc and The EyeTribe among many others.
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The Eye Tracking System market is segmented based on type into remote and mobile eye tracking system types while end users include enterprise level users and individual consumers among others depending upon application relevant requirements such as accuracy requirements etc. Further region wise segmentation includes North America, Europe Asia Pacific Latin America Middle East & Africa among others which offer lucrative opportunities for market participants owing large number of potential customers present within these regions coupled with availability of funding assistance from local governments for Eye Tracking System Research & Development activities making it easier for new entrants into this space along with existing players who seek expansion opportunities within these regions respectively.
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