The ad server market size is expected to witness a CAGR of 5.2% during the forecast period (2021-2027). Ad server is a software platform that enables a range of solutions for advertising businesses, namely media or advertising, campaign planning, buying, and selling inventory. This further includes ad operations such as trading or physically inserting an ad into media, targeting an ad at the specific geographic location or targeted audience, automatically modifying an ad for better impact, and tracking or measuring and reporting on an advertising campaign.
Factors Affecting the Ad Server Market over the Forecast Period
Ads basically help in the promotion and expansion of business, new products, offers, and others, and are very effective in increasing publicity through TVs, radios, the internet, and others. With the rising number of businesses and enterprises across the globe, the demand for ad servers is expected to increase during the forecast period.
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Rapid penetration of the internet and digital marketing is expanding online advertisements and hence fueling the growth of the ad server market across the globe. Ad sometimes leads to misleading information, which declines the growth of the ad server market.
Impact of COVID-19 on Ad Server Market
The outbreak of the COVID-19 pandemic will have a significant effect on the ad server market. Due to the worldwide outbreak of COVID-19, the business operations of retailers, manufacturing hubs have been negatively impacted, which in turn led to the growth of the online distribution channel for the essential goods. Various retailers globally have moved to the brick-and-click model from the brick-and-mortar model. This, in turn, has increased the online advertisements of websites, leading to the growth of the ad server market. Therefore, a considerable growth in the ad server market value can be expected in 2020, considering the economic impact of the COVID-19 pandemic on the ad server industry.
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Scope of the Report
The report outlines the global ad server market study based on type, deployment model, and end-user.
Based on type, the ad server market is segmented into –
- Publishers Ad Servers
- Advertisers Ad Servers
- Others
Based on the deployment model, the ad server market is segmented into –
- Cloud-Based
- On-Premises
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Based on end-user, the ad server market is segmented into –
- Transportation and Logistics
- Consumer Goods and Retail
- Manufacturing
- Media and Entertainment
- Others
Ad Server Market Regional Outlook
The ad server market has been segmented into five geographical regions: North America, Asia Pacific, South America, Europe, the Middle East, and Africa. In 2020, North America held the largest share in the global ad server market, followed by Europe and the Asia Pacific. North America is further estimated to dominate the ad server market during the forecast period. Moreover, Asia Pacific is expected to project the highest CAGR in the global market over the forecast period.
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Key Global Ad Server Market Competitors Includes
The ad server market is highly fragmented, with the presence of a large number of small players across the globe. The key ad server market players operating in the global market include –
- Adform
- Adobe Systems Inc.
- AdRoll
- Amazon.com Inc.
- AppNexus
- Centro
- Comcast Corporation
- Criteo S.A
- Dataxu
- Facebook, Inc.
- Google LLC
- Index Exchange Inc. (US)
- MediaMath, Inc.
- Neustar
- OpenX Technologies Inc.
- Oracle Corporation
- PubMatic Inc.
- Salesforce.com, Inc.
- The Rubicon Project
- The Trade Desk.
The ad server market report provides a thorough analysis of macro-economic factors and every segment’s market attractiveness. The report will include an in-depth qualitative and quantitative assessment of the segmental/regional outlook with the market players’ presence in the respective segment and region/country. The information concluded in the report includes the inputs.