The flowers that are certified suitable for human consumption are referred to as edible flowers. Lately, from food incubators to Michelin starred restaurants, edible flowers can be seen plated in an ever increasing number of drinks and dishes as they are mostly, used for their decorative and garnishing purposes in food or drinks served at such high-end restaurants. But the rising awareness of flavour and health benefits offered from edible flowers has resulted in a significant increase in the use of edible flowers as flavoring agents which also offer medicinal benefits. For the visual appeal and strong aromatic flavours, edible flowers are increasingly used in cocktails, salads, desserts and a variety of other dishes. Consumers are appreciating the colourful flowers’ different flavour and texture in their plates. Hence by providing consumer satisfaction, the market for edible flowers is flourishing and is intended to expect an increase in sales by greater numbers. Besides that, the edible flowers market is booming for their use in food photography as well.
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Edible Flowers Market: Dynamics
Today, the use of edible flowers is not restricted to restaurants. It has extended to households where consumers are now seeking new culinary experiences with the use of unconventional ingredients such as edible flowers. This adds up to the demand for edible flowers by chefs and food photographers.
Edible flowers are known to contain beneficial mineral and vitamins apart from anti-inflammatory and anti-tumorigenic properties. This has resulted in an increased recommendation for edible flowers by the health experts and nutritionists.
Although these factors are driving the growth of edible flowers market, it can still restraint because of the allergies that edible flowers can cause to consumers by the pollen grains. However, the market is least affected by it as the number of individuals allergic to edible flowers is very small and thus the market is poised to grow with increasing sales and opportunities.
Edible Flowers Market: Segmentation
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Edible Flowers Market: Regional Outlook
The market for edible flowers is developing with new product launches with time. For instance, Flowerdale Farm, an Australia based company that grows and supplies fresh produce launched new edible flower varieties in the year 2015. These new varieties launched were Fennel flower and Nasturtium Buds.
The edible flowers market is also developing in terms of product availability in different distribution channels. A very popular supermarket, Sainsbury’s, announced the launch of an edible flowers punnet in its fresh herbs fixture in the year 2017.
Edible Flowers Market: Key players
Examples of some of the key participants of global edible flowers market are Fresh Origins, LLC, THE SECRET GARDEN, Petite Ingredient, Scarborough Farms, Inc., little wild things farm, Cherry Valley Organics, Ottawa Edible Flowers, Betty Mackey, FARM.ONE, Pretty Produce and many others involved in the cultivation, packaging, and selling of edible flowers.
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