Global Grill and Barbecue Equipment Market Outlook
Outdoor gatherings, camping, and even regular house parties have witnessed a surge in the recent times. Be it birthday parties, family functions or holiday season, grills and barbecues find a place in the menu. Grill witnesses a penetration of 80-85% in the American households; the reason being, convenience and health index of the so-cooked food.
Besides being an offbeat thing from the regular in-house cooking, grills cook food at a rapid rate cutting down the meal preparation time. As compared to baking or frying, grills cook food in a fraction of the time, which makes them both convenient and expedient. Additionally, convection heat of an outdoor grill provides texture and flavor to vegetables, fruit, meat and fish.
Grills and barbecue provide a relaxed and different than usual environment, out of the confinement of the kitchen. A primary factor governing the demand for grill and barbecue equipment is that they are great tools for socialization.
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Global Grill and Barbecue Equipment Market: Market Dynamics
Is Rise in Outdoor Activities going to continue Driving the Demand in for Grill and Barbecue Equipment?
Over the past few years, living healthier lifestyle and the need for escaping from sedentary lifestyle has been driving the growth for active and outdoor recreation sectors. Even the World Health Organization has highlighted the importance of continuing exercise routines and encouraged outdoor recreational activities. Outdoor recreation has become increasingly popular as both a fitness and socially distant activity and encompassed running, hiking, cycling, boating, fishing, camping and walking. This has led to increased demand for products and services in these sectors, with strong likelihood for sustained demand going forward. Considering the rise in outdoor activities and recreation, the sales for grill and barbecue equipment have propelled globally.
How is HoReCa Helping the Grill and Barbecue Equipment Market Gain Momentum?
Hotels, restaurants, cafes and other commercial spaces are experiencing increased demand for grill and barbecue equipment. Grilling gives restaurants new sales opportunity; since, diners are looking for new tastes, new experiments, and also natural, chemical-free cooking techniques. Grilling has elevated the human kind’s oldest culinary technique into a refurbished way to the best of its potential. The use of barbecue grill in restaurant kitchen is on-trend. Cooking with fire adds flavor and smoky dimensions to food that can’t be replicated any other way and people are loving it. Cooking on barbecue is therefore worthy of adding new dimension to the menu and attracts customers.
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Will Electric Grill Drive the Global Grill and Barbecue Equipment Market over the Forecast Period?
As summer comes, the backyard cook-outs and gatherings become full-fledged. There are different models of electric grills in the market, each made to match the specific needs of consumers; be it something large and stationary for the back deck or a portable one for camping. Electric grill and barbecue, the alternative to traditional grills come in indoor, outdoor, and combo models; further augmenting the market demand. Electric grills tend to be more portable as compared to gas and charcoal grill and barbecue equipment, are easier to set up and clean, making them ideal for those living in apartments or other small spaces. Electric grills are perfect for apartments, beach or lake houses, especially indoors. Electric grills have been gaining consumer confidence owing to the fact that these do not create any mess and produces no smoke.
How has Covid-19 impacted the Sales of Grill and Barbecue Equipment?
The global pandemic COVID-19 resulted in slashed production of consumer goods, and a drop in sales of overall retail industry, implying a short-lived challenge to the global grill and barbecue equipment demand. Even after the lockdown restrictions were called off, the demand has not bounced back to the same position at a global scale. Apart from minimized outdoor activities, a dip in outdoor eating has adversely affected the restaurants’ business, cutting down on the demand for grill and barbecue equipment from this category. A severely thrashed supply chain is another of the many concerns presently. Manufacturers are facing a disparity at every link of the supply chain, which as a result restrains the otherwise high demand for grill and barbecue equipment.
Global Grill and Barbecue Equipment Market: Market Segmentation
On the basis of product type, the global grill and barbecue equipment market has been segmented as –
- Gas
- Charcoal
- Electric
On the basis of end-use, the global grill and barbecue equipment market has been segmented as –
- Residential
- Commercial
On the basis of sales channel, the global grill and barbecue equipment market has been segmented as –
- Direct Sales
- Hypermarkets/ Supermarkets
- Specialty Stores
- Multi-brand Stores
- Online retailing
- Convenience Stores
- Others
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Global Grill and Barbecue Equipment Market: Key Players
The key players in the global grill and barbecue equipment market are The Coleman Company Inc., Spectrum Brands, Inc., The Middleby Corporation LLC., Char-Broil LLC, Kenmore, Traeger, LANDMANN, Broilmaster, FIRE MAGIC, and Weber-Stephen Barbecue Products India Private Limited, among others.
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