New York, Global Connected TV’s Market report from Global Insight Services is the single authoritative source of intelligence on Connected TV’s Market. The report will provide you with analysis of impact of latest market disruptions such as Russia-Ukraine war and Covid-19 on the market. Report provides qualitative analysis of the market using various frameworks such as Porters’ and PESTLE analysis. Report includes in-depth segmentation and market size data by categories, product types, applications, and geographies. Report also includes comprehensive analysis of key issues, trends and drivers, restraints and challenges, competitive landscape, as well as recent events such as M&A activities in the market.
Connected TV’s, also known as “smart TV’s,” are television sets that are connected to the internet and offer a variety of built-in apps and features. These features may include the ability to stream video content from popular services like Netflix, Hulu, and Amazon Prime Video, as well as the ability to browse the internet, check email, and play games.
While most modern television sets are now equipped with some form of internet connectivity, connected TV’s take things a step further by offering a more integrated and user-friendly experience. In many cases, these TV’s come with their own dedicated remote control that includes a built-in keyboard, making it easy to search for content and navigate apps.
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Key Trends
There are four key trends in Connected TV’s technology:
1. The first is the trend towards more sophisticated and integrated hardware. This includes the development of new types of TV devices that are more powerful and offer more features than traditional TV sets.
2. The second trend is the move towards more open and standardized software platforms. This is being driven by the need to create a more seamless user experience across different types of devices and to reduce the cost of development and deployment.
3. The third trend is the increasing use of cloud-based services. This is driven by the need to improve the quality and reliability of service delivery and to reduce the cost of ownership.
4. The fourth trend is the shift towards more personalised and targeted content. This is being driven by the need to improve the relevance and effectiveness of advertising and to create a more engaging user experience.
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Key Drivers
There are many key drivers of Connected TV’s market. The most important ones are:
– The increasing availability of broadband Internet connections. This has made it possible for more and more people to connect their TV sets to the Internet, and has thus increased the demand for Connected TV’s.
– The increasing number of Smart TV’s. This has made it easier for people to connect their TV’s to the Internet, and has thus increased the demand for Connected TV’s.
– The increasing popularity of streaming video services such as Netflix, Hulu, and Amazon Prime. This has made it more attractive for people to connect their TV’s to the Internet, and has thus increased the demand for Connected TV’s.
Market Segmentation
The Connected TV’s Market is segmented by device, resolution type, end-user, and region. By device, the market is divided into smart TV and streaming media player. By resolution, the market is bifurcated into HDTV, Full HD TV, and 4K UHD TV. By end-user, the market is classified into commercial, residential, and industrial. By region, the market is classified into North America, Europe, Asia-Pacific, and rest of the world.
Key Players
The key players in the Connected TV’s Market are Samsung Electronics Co. Ltd., Haier Group Corporation, Panasonic Corporation, Hisense Group Co. Ltd., Westinghouse Electric Corporation, VIZIO Inc., TCL Corporation, Hitachi Ltd., Sony Corporation, and LG Electronics Inc.
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