Flavored water is a type of water that has been infused with natural or artificial flavors. This type of water is becoming increasingly popular as a way to stay hydrated and enjoy a refreshing beverage. There are many different ways to flavor water, and the options are endless. Some of the most popular flavors include citrus, cucumber, mint, and berries.
Key Trends
Some of the key trends in flavored water technology include the development of more natural and healthy flavors, the use of fruit and vegetable extracts, and the use of stevia as a sweetener.
There has also been a trend toward using sparkling water as a base for flavored waters, as well as adding probiotics and other health-promoting ingredients.
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Key Drivers
The key drivers of the Flavored Water market are health and wellness, convenience, and taste.
Health and wellness is the main driver of the Flavored Water market. Consumers are increasingly interested in products that offer health benefits, and Flavored Water is seen as a healthy alternative to sugary drinks.
Convenience is another key driver of the Flavored Water market. Consumers are looking for products that are easy to grab and go, and Flavored Water is a convenient option.
Taste is also a key driver of the Flavored Water market. Consumers are looking for products that taste good and are refreshing, and Flavored Water fits that bill.
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Market Segments
The flavored water market is segmented by type, flavor, packaging, and region. By type, the market is classified into sparkling water, still water, and functional water. On the basis of packaging, it is bifurcated into pet bottles, and cans. Based on flavor, it is divided into lemon, watermelon, strawberry, and others. Region-wise, the market is segmented into North America, Europe, Asia Pacific, and Rest of the World.
Key Players
The global flavored water market includes players such as Danone SA, Disruptive Beverage Inc, Harvest Hill Holdings LLC, Hint Inc., Keurig Dr. Pepper Inc., Miami Bay Beverage Company LLC, Nestle SA, Pepsico Inc., The Coca-Cola Company, Unique foods Inc., and others.
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