Feminine hygiene products are personal care items designed for women to maintain cleanliness and manage their menstrual periods. Some common examples include menstrual pads, tampons, menstrual cups, panty liners, and feminine wipes. These products are used to absorb or collect menstrual blood, keep the genital area clean and fresh, and prevent odor and discomfort. It’s important to use these products appropriately and to follow good hygiene practices to maintain optimal health and hygiene.
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The global Feminine Hygiene Products Market Size was valued at USD 37.2 Bn in 2021. The market is projected to grow USD 54.5 Bn in 2028, at a CAGR of 5.2%. Feminine hygiene products come under personal care products for different uses including during vaginal discharge, menstruation, and other bodily functions related to the vagina. Increasing rapid urbanization & female population, awareness of menstrual health & hygiene, rising female literacy & disposable income among females, and women empowerment are expected to proliferate the business growth.
Various celebrity endorsements associated with menstrual products are also witnessed to be the growth of the feminine hygiene products market as they advertise with some celebrities like actors/actresses, sports players, and politicians in the country. Various female influencers are also adding value to increasing awareness regarding menstrual health.
In 2021, Diipa Khosla partnered with UNICEF on the Red Dot campaign to raise awareness around menstruation and asked people to share photos of themselves with red dots on their palms in the hopes of eradicating the stigma associated with periods. Akshay Kumar, an Indian actor, supported the campaign to support and promote menstrual hygiene by bridging the gap between sanitary pad customers from 18% to 82%. Increasing penetration of the internet has also propelled the feminine hygiene products market share.
Key Players in the Global Market to Focus on Expanding their Customer Base:-
Prominent Companies to Establish Various Corporate Strategies to Aid in Global Expansion. These players are focusing on strategic collaborations and partnerships to expand their market presence and strengthen their product portfolio.
Major Players Driving the Growth of the Feminine Hygiene Products Market:
- Procter & Gamble
- Unilever
- Kimberly-Clark
- Kao Corporation
- Essity AB
- Johnson & Johnson Services, Inc.
- Ontex BV
- The Flex Company
- Bodywise (UK) Limited
- Lil-Lets
- TZMO SA
- Hengan International Group Company Ltd.
- Others
SEGMENTATION
By Nature
- Disposable
- Reusable
By Product Type
- Sanitary pads/napkins
- Menstrual cups
- Panty liners
- Tampons
- Disposable razors and blades
- Others
By Distribution Channel
- Supermarkets/hypermarkets
- Specialty stores
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By Region
- North America
- Europe
- Asia Pacific
- The Middle East & Africa
- South America
Why Purchase the Report?
- The report includes information such as market dynamics scenario, opportunities and challenges during the forecast period
- Identify the key regulations prevailing in the market and understand their impact on the market over the forecast period
- Regional, sub-regional, and country-level data include the demand and supply forces along with their influence on the market.
- The competitive landscape comprises a share of key players, offering products, relevant financial information, recent developments, SWOT analysis, and strategies.
- Understand the current market scenario and viability of the global market over the forecast period.
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Some of the key questions answered in this report:
- What can we estimate about the anticipated growth rates and also the global Feminine hygiene products industry size by 2028?
- What will happen in the coming existing and emerging markets?
- What will the market development pace of market?
- Which are the five top players in the Feminine hygiene products market?
- How will the Feminine hygiene products market change in the upcoming years?
KEY INDUSTRY DEVELOPMENTS:
March 2022- Soothe Healthcare has expanded its business by setting up a new manufacturing plant in Noida to mark International Women’s Day. The company has aimed to double its production capacity from 500 Mn units to 1 Bn units annually.
TABLE OF CONTENTS-
Chapter 1. Executive Summary
Chapter 2. Research Methodology
Chapter 3. Market Outlook
Chapter 4. COVID-19 Impact on Feminine hygiene products Market
Chapter 5. Global Feminine hygiene products Market Overview, By Disease Type, 2017 – 2030(USD Million)
Chapter 6. Global Feminine hygiene products Market Overview, By Type, 2017 – 2030(USD Million)
———Continued
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