Stevia is a shrub that is native to South America. The leaves of the stevia plant have been used for centuries by the Guaranà people of Paraguay and Brazil to sweeten teas and medicinal concoctions. The plant was first introduced to Westerners in the early 1900s by Swiss botanist Moises Santiago Bertoni, who was studying the indigenous people of Paraguay. In the 1970s, Japanese chemists isolated the compounds in stevia that are responsible for its sweetness, and the product began to be used as a sugar substitute in Japan. Today, stevia is used as a sugar substitute in a variety of food and beverage products around the world.
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Key Trends
The key trends in Stevia technology are the development of new methods for its cultivation, extraction, and purification. In addition, new uses for Stevia are being explored, such as its use as a natural sweetener in food and beverage products.
The cultivation of Stevia has traditionally been done through manual labor, but new methods are being developed that make use of mechanization and automation. These methods can help to improve the efficiency and yield of Stevia production.
The extraction and purification of Stevia have also been improved through the development of new technologies. These technologies can help to improve the quality of the final product and make it more consistent.
Finally, new uses for Stevia are being explored. For example, Stevia is being used as a natural sweetener in food and beverage products. This is a growing trend as consumers become more interested in healthy and natural products.
Key Drivers
The key drivers of the Stevia market are the increasing demand for natural and zero-calorie sweeteners, and the growing awareness of the health benefits of Stevia. The Stevia market is also driven by the increasing number of health-conscious consumers and the growing preference for plant-based sweeteners.
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Market Segments
The Stevia Market is segmented by nature, type, application, and region. By nature, the market is divided into organic stevia and conventional stevia. Based on type, it is bifurcated into liquid extract, powder extract and stevia leaves. On the basis of application, it is classified into dairy food products, bakery products, beverages, packaged food products and dietary supplements. Region-wise the market is divided into North America, Europe, Asia-Pacific, and the Rest of the World.
Key Players
The Stevia Market includes players such as Cargill Incorporated, Ingredion Incorporated, Koninklijke DSM NV, Tate and Lyle Plc., Sunwin Stevia International, Inc., GLG Life Tech Corp., Evolva Holding SA Nemours & Co., Archer Daniels Midland Company, Stevia Nutra Corp. and Pyure Brands LLC.
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