Dried cranberry is a food product made from cranberries that have been dried and then often sweetened. Cranberries are native to North America and have long been used both as a food and as a medicine by Native Americans. Cranberries are a good source of vitamins C and E, as well as fiber. They are also a good source of antioxidants. Dried cranberries can be used in a variety of ways, including in trail mix, baked goods, or as a topping for yogurt or cereal.
Key Trends
The dried cranberry industry has seen a number of trends in recent years. One key trend has been the move towards using more natural ingredients. This has led to the use of more organic cranberries and the use of less sugar in the drying process. This has been driven by consumer demand for healthier products.
Another key trend has been the development of new drying methods. This has led to the use of methods such as freeze-drying, which helps to preserve the nutritional content of the cranberries.
Finally, there has been a trend towards developing value-added products. This has seen the development of products such as flavoured dried cranberries and cranberry powder. These products are designed to add value and appeal to a wider range of consumers.
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Key Drivers
The key drivers of dried cranberry market are population growth, higher disposable incomes, and changing lifestyles. The global dried cranberry market is expected to grow at a CAGR of 5.4% during the forecast period of 2018-2024. The North American region is expected to dominate the global dried cranberry market due to the high demand from the United States.
The population growth is one of the key drivers of the dried cranberry market as the population is constantly increasing which leads to the higher demand for food. The higher disposable incomes and changing lifestyles of people are also leading to the higher demand for dried cranberries as they are considered to be a healthy snack option. The other key drivers of the dried cranberry market include the increasing popularity of dried cranberries as a superfood and the growing demand from the Asia-Pacific region.
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Market Segmentation
The Dried Cranberry Market is segmented by product type, nature, end-use, and region. On the basis of product type, the global dried cranberry market has been segmented into freeze dried, sun dried, infused dried, and others. Based on nature, the dried cranberry market is segmented into conventional and organic. Based on end use, the dried cranberry market is segmented into bakery products, confectionaries, dairy products, beverages, and others. By region, the market is classified into North America, Europe, Asia-Pacific and rest of the world.
Key Players
The key players in the Dried Cranberry Market are Badger State Fruit Processing, Inc., Decas Cranberry Products, Inc., Fruit d’Or, Graceland Fruit Inc., Honestly Cranberry, Mariani Packaging Company, Meduri Farms Inc., Ocean Spray, Wetherby Cranberry Company and Wonderland Foods.
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