The Global Demand Side Platform Market Size Was Valued At USD 16.94 Billion In 2021. The Market Is Projected To Grow From USD 20.77 Billion In 2022 To USD 92.12 Billion By 2029, Exhibiting A CAGR Of 23.7% During The Forecast Period. Global Demand Side Platform Market Reports give a Key study on the industry status of the Demand Side Platform Industry Manufacturer with the specific statistics, meaning, definition, SWOT Analysis, expert opinion, and recent development across the globe. The research report also covers the Market Size, Price, Sales, Revenue, Market share, Gross Margin, growth rate, and cost structure. The report aims to give an additional sample of the latest scenario, economic slowdown, and Covid-19 impact on overall Industry.
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The COVID-19 pandemic has been shocking and has never happened before. Demand for demand-side platforms has been higher than expected in all areas compared to what it was before the pandemic. Our research shows that the global market will grow by 21.8% more in 2020 than it did in 2019.
In the scope, we looked at demand-side solutions from large companies like Amazon.com, Adobe, The Trade Desk, MediaMath, and SmartyAds, among others.
Demand Side Platform, or DSP, is software that lets advertisers buy advertising space for ad inventory. Agencies and trade desks use this software platform to buy advertising space through a real-time bidding system and an ad exchange. Ad space on channels like display, mobile, video, and native is sold through these platforms. Advertisers want and use programmatic advertising more and more, which drives the market. Programmatic advertising includes both DSPs and Supply-Side Platforms (SSPs).
Competitive Landscape and Global Market Share Analysis:
Alphabet Inc. (U.S.), com, Inc. (U.S.), Adobe Inc. (U.S.), The TradeDesk, Inc. (U.S.), MediaMath Inc. (U.S.), Adform (Denmark), Xandr (Microsoft) (U.S.), SmartyAds (U.S.), Gourmet Ads (Australia), Basis Technologies (U.S.), Others
Market Segmentation:
By Type:
- Self Service
- Full/Managed Service
- Others
By Channel:
- Display
- Mobile
- Video
- Native
- Others
The report on the Demand Side Platform market covers the following region (country) analysis:
- North America (U.S., Canada)
- Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)
- Asia-Pacific (China, India, Japan, Australia, Southeast Asia, Rest of Asia Pacific)
- South America (Mexico, Brazil, Argentina, Columbia, Rest of South America)
- Middle East & Africa (GCC, Egypt, Nigeria, South Africa, Rest of Middle East and Africa)
Regional Insights:
During the forecast period, the most money is expected to come from North America. More money is being spent on programmatic ads, which is making the market in the area grow. eMarketer says that by 2020, programmatic technology will be used for about 85% of digital display advertising spending in the U.S. Also, market vendors are putting a lot of work into updating their software for the demand-side platform with new technologies. Big names from all kinds of industries are moving to the area, and demand-side platform software is used a lot. Also, a lot of big and small regional advertisers use demand-side platforms for short-term campaigns to build brand awareness and improve performance.
Asia-Pacific is expected to have the highest CAGR during the time frame of the forecast. Market players in the region are focused on expanding their geographic reach by giving developing countries access to more advanced demand side platforms. There are a lot of smartphones in the area, which is what drives the market. Also, using advertising methods like programmatic advertising and device marketing is likely to help the area’s long-term growth.
Europe should have a big share of the market for demand side platforms all over the world. Advertisers in the U.K., Germany, and France are becoming more interested in DSP software, which is causing the growth. Zenith thinks that between 2021 and 2024, a lot more money will be spent on programmatic ads in Central and Eastern Europe (C&E Europe).
In the same way, the growing use of technology and industrialization in South America may help the market grow. Big players are spending a lot of money to find a solution, so the Middle East and Africa region is likely to grow steadily.
Following are the major TOC of the Demand Side Platform Market:
Chapter 1: Demand Side Platform Market Overview
Chapter 2: Global Economic Impact on Industry
Chapter 3: Global Demand Side Platform Market Competition by Manufacturers
Chapter 4: Global Production, Profits (Value) by Region
Chapter 5: Global Supply (Production), Import, Export, Consumption, by Regions
Chapter 6: Global Price Trend by Type, Revenue (Value), Production
Chapter 7: Manufacturing Cost Analysis
Chapter 8: Global Market Analysis by Application
Chapter 9: Industrial Chain and Downstream Buyers, Sourcing Strategy
Chapter 10: Marketing Strategy Analysis, Distributors/Traders
Chapter 11: Market Effect Factors Analysis
Chapter 12: Global Demand Side Platform Market Forecast
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Key Reasons to Purchase Demand Side Platform Market report:
The report provides a thorough examination of the manufacturing methods, as well as ideas to reduce development risk, major market growth challenges and strategic inputs to overcome the market threats.
In-depth market analysis and an overview of the global Demand Side Platform Market trend and commercial landscape are included in the report. In addition, the report discusses the effect of COVID-19 on the market.
Reader can acquire a better interpretation of the Demand Side Platform Market forecast’s future view and opportunities from the report.
The report contains an analysis of recent developments as well as profiles of important market leaders and key players.
To gain an understanding of the market strategies by the leading market players in the Demand Side Platform
The report analyses the most important driving and restraining factors in the industry, as well as their impact on global market growth.
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