Sports Nutrition Market Analysis Report By Product, Application, Formulation, Consumer Group, End-user, Sales Channel, And Growth Forecasts

The global sports nutrition market size is expected to reach USD 81.8 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 7.4% from 2023 to 2030. The rising adoption of fitness activities and diet food is expected to contribute to the market growth.

Sports Nutrition Market Report Highlights

  • In 2022, by product, the sports supplements segment held the largest share due to the growing awareness about health and fitness among the adults
  • In 2022, the post-workout application segment dominated the market owing to the various benefits offered by these products such as increased muscle strength and recovery
  • In 2022, the powder formulation segment held the largest share due to the ease of consumption and longer shelf life of products
  • In 2022, the adult consumer group segment held the largest share owing to the increased number of adults taking up fitness and exercise activities
  • In 2022, the fitness enthusiasts end-user segment dominated the market due to the growing trend of fitness among the consumers
  • The brick-and-mortar sales channel segment held the largest share in 2022 due to the customer preference to buy products through these stores
  • In 2022, North America held the largest share of over 45.0% due to the availability of advanced healthcare facilities and high healthcare expenditure

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Sports nutrition is a branch of nutrition that focuses on the unique nutritional needs of athletes and active individuals. It involves the study and application of dietary and nutritional strategies to enhance athletic performance, promote recovery and prevent injuries. Athletes require specific nutrients such as carbohydrates, proteins, fats, vitamins, and minerals to fuel their bodies, optimize performance and aid in recovery. Sports nutrition also includes hydration strategies, as proper hydration is crucial for athletes to maintain their performance levels and avoid dehydration. A well-designed sports nutrition plan can improve an athlete’s endurance, strength, and overall health.

U.S. Sports Nutrition Market Size By Product Type
U.S. Sports Nutrition Market size, by product type

Factors driving the market growth include an increasing demand for sports nutrition products among health-conscious consumers, rising awareness of the benefits of a healthy lifestyle and physical fitness, and the growing popularity of sports and fitness activities. The COVID-19 pandemic has also led to a surge in demand for immunity-boosting products and supplements, including sports nutrition products. The market is expected to see continued growth in the Asia-Pacific region, with China and India being the primary drivers due to the increasing health and fitness awareness and the growing middle-class population.

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The consumption of sports nutrition products by a large population pool is expected to drive the market. Moreover, the increasing number of health clubs and fitness centers is anticipated to positively contribute to the growth. For instance, Brazil had 29,125 fitness and health clubs operational in 2020, while Mexico had 12,817 health clubs. Furthermore, there has been a noticeable increase in the demand for fitness as consumers seek to exercise and reap the benefits of an active lifestyle.

The rising number of individuals suffering from obesity and increased awareness about health-related issues are expected to boost the demand for supplements during the forecast period. For instance, in North America, the incidence of obesity is growing at an alarming rate. According to the CDC, the prevalence of obesity in the U.S. was 41.9% from 2017 to 2020. Further, an increase in awareness about the role of nutritional supplementation in managing health and leading an active life is fueling the market growth. The increasing popularity of herbal and organic products is also a significant factor driving the market.

Increased use of social media platforms for the promotion of nutritional products by manufacturers and the partnerships undertaken by them with fitness influencers, bloggers, and nutrition influencers are expected to boost awareness about the products, thereby positively impacting the growth of the market during the forecast period. For instance, MyProtein hired celebrity nutritionist Arunav Bhattacharyya as a brand influencer to promote its brand in India.

Various initiatives such as the launch of new products and product innovations are being undertaken by manufacturers, which is driving the market. For instance, in February 2021, Clif Bar & Company launched snacking bars to expand its Luna bars product portfolio. These snack bars comprise prebiotics to support digestive health and act as healthy snacking alternatives or meal replacements. Moreover, the adoption of online platforms has increased considerably due to the COVID-19 pandemic. According to a survey conducted by United Nations Conference on Trade and Development and Netcomm Suisse eCommerce Association, online purchase of pharmaceutical and health products has increased by 9.0%. This, in turn, is driving the nutritional supplements market.

Sports Nutrition Market Insights By Region

North America held the largest share and is also anticipated to register the fastest growth. Growing awareness regarding health and well-being is contributing to the increased demand for sports nutrition in this region. In addition, the increasing number of new product launches in the sports supplements category, indicating the high demand for these products in the coming years, and the local presence of key industry players are some of the important factors expected to fuel growth.

Competitive Analysis By Major Brands

Mergers & acquisitions, collaborations, and flavor differentiation are among the key strategies adopted by leading companies for gaining a competitive edge in the market. Some prominent players in the global sports nutrition market include:

  • Iovate Health Sciences
  • Abbott
  • Quest Nutrition
  • PepsiCo
  • Cliff Bar
  • The Coca-Cola Company
  • MusclePharm

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Sports Nutrition Market Segmentation

Grand View Research, Inc. has segmented the global sports nutrition market on the basis of product type, application, formulation, consumer group, end-user, sales channel, and region:

  • Sports Nutrition Product Type Outlook (Revenue, USD Million, 2016 – 2030)
  • Sports Nutrition Application Outlook (Revenue, USD Million, 2016 – 2030)
  • Sports Nutrition Formulation Outlook (Revenue, USD Million, 2016 – 2030)
  • Sports Nutrition Consumer Group Outlook (Revenue, USD Million, 2016 – 2030)
  • Sports Nutrition End-user Outlook (Revenue, USD Million, 2016 – 2030)
  • Sports Nutrition Sales Channel Outlook (Revenue, USD Million, 2016 – 2030)
  • Sports Nutrition Regional Outlook (Revenue, USD Million, 2016 – 2030)
  • List of Key Players in the Sports Nutrition Market

Research Methodology

We employ a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. We utilize a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously.

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About Grand View Research

Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S. based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.



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