The global ad fraud detection tools market was valued at US$ 2.5 billion in 2021 and it is anticipated to grow up to US$ 9.4 billion by 2031, at a CAGR of 13.6% during the forecast period.
Digital ad fraud is a deliberate, malicious activity that manipulates ad content delivery and prevents its serving to the targeted audience. One of its major weapons is bots. Digital ad scams operate on multiple levels. It can manipulate traffic and work with more sophisticated things, such as impressions, conversions, and full-on imitation of user activity.
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Ad fraud detection tools allow users to prevent fraud on a real-time basis through customizable rulesets. Ad fraud detection tool delivers fraud alarms based on deterministic and probabilistic data analysis. These tools deliver superior features and benefits to counter website and mobile app-install fraudulent activity. Further, there were five major types of ad fraud prevention, including signature-based, anomaly-based, credential-based, honeypot-based, and IP blocking.
Market Drivers and Trends
With the rising number of internet users, the demand for digital advertising is growing due to multiple digital advertising platforms. Digital advertising is now more personalized, sophisticated, and relevant. Consumers spend a huge amount of time online nowadays, and digital advertising offers an effective way to reach multi-device and multi-channel consumers. Marketers are also able to target more consumers with laser-focused precision with digital advertising. Brands are no longer limited to demographics and firmographics but can target the audience most likely to purchase based on thousands of personality, lifestyle, behaviors, and purchase intent segmentation variables.
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The benefits of digital advertisement lead to increased digital advertising fraud and have caused many revenue losses for companies. Moreover, fraudsters continuously develop technologies to cheat the ecosystem, whereas tech companies are constantly evolving to find ways to stop these fraudsters. Therefore, to prevent such ad frauds from happening with brands and advertisers, companies provide comprehensive solutions for digital ad frauds. The solution uses complex algorithms to monitor surface and dark web spaces actively.
It then uses artificial intelligence (AI) and machine learning (ML) to convert them into meaningful and actionable reports helping brand custodians and community owners to safeguard from any potential harm to the identity and privacy of their community members. Therefore, with the rising digital advertisements, digital ad fraudulent activities are growing, which drives the demand for ad fraud detection tools globally.
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Global Ad Fraud Detection Tools Market Segmentation
By Type
- Website
- Mobile
By End User
- E-Commerce
- Travel
- Finance
- Gaming
- Others
Major Players in the Global Ad Fraud Detection Tools Market
The key players studied in the global ad fraud detection tools market are AppsFlyer Ltd. (US), Adjust GmbH (Germany), Branch Metrics, Inc. (US), FraudScore (Cyprus), Interceptd (App Samurai Inc.) (US), Machine Advertising Limited (UK), Perform[cb], LLC (US), Scalarr Inc. (US), Singular Labs, Inc. (Israel), and TrafficGuard Pty Ltd (Australia).
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