Point-of-Use Water Treatment Systems Market: Strategic Assessment by Growth Opportunities and Competitive Landscape

The global point of use water treatment systems market size is expected to be valued at USD 54.5 billion by 2030, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 19.0% from 2023 to 2030. Increasing water pollution, coupled with growing awareness regarding a healthy lifestyle, is a key factor propelling the market growth. Increasing adoption of water purifier systems is predicted to drive the global market over the forecast period. Favorable government laws to ensure the supply of clean and potable drinking water are further expected to augment business growth in the coming years.

Point Of Use Water Treatment Systems Market Report Highlights

  • In terms of value, the U.S. market is predicted to expand at a revenue-based CAGR of 17.4% over the forecast period. Favorable government regulations, coupled with financial benefits, are predicted to boost business growth over the forecast period
  • In 2021, the U.K. market demand was 20.5 million units. Under-the-sink filters are more prevalent in the U.K., given the advanced aesthetic sense prevalent among the customers in the country
  • The Indian market size is likely to be valued at USD 4.2 billion by 2030. India is one of the largest markets as it is the second most populated country in the world

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Point-of-use water treatment systems are compact, individual water purification units designed to treat water at the point of consumption. These systems are typically installed directly at the tap or in the vicinity of a specific water source, such as a kitchen sink or bathroom faucet. The purpose of these systems is to provide clean and safe drinking water by removing various contaminants and impurities that may be present in the water supply. Point-of-use water treatment systems often utilize different filtration technologies, such as activated carbon filters, reverse osmosis membranes, or ultraviolet disinfection, to effectively treat the water and improve its quality. These systems are commonly used in residential settings, offices, and other small-scale applications where there is a need for on-demand access to purified water. They offer a convenient and cost-effective solution for individuals and households to ensure the availability of clean drinking water without relying solely on centralized water treatment facilities.

U.S. Point Of Use Water Treatment Systems Market Size By Technology
U.S. Point Of Use Water Treatment Systems Market Size By Technology Type

The integration of smart technology and connectivity features is becoming more prevalent in point-of-use water treatment systems. These systems can be controlled and monitored remotely through mobile apps or connected devices, providing real-time data on water quality, filter status, and usage patterns. Smart features enhance user convenience, enable proactive maintenance, and ensure optimal performance. Manufacturers are continuously innovating to improve the efficiency and effectiveness of water treatment. New filtration technologies, such as nanotechnology filters and advanced activated carbon filters with enhanced adsorption capabilities, are being developed to remove a wider range of contaminants, including microplastics, pharmaceuticals, and heavy metals. Sustainability and environmental considerations are gaining importance in the point-of-use water treatment systems market.

Many companies are focusing on developing eco-friendly products by utilizing biodegradable materials, reducing energy consumption, and incorporating recyclable components. Additionally, there is a growing interest in systems that can be powered by renewable energy sources. Manufacturers are placing greater emphasis on the design and aesthetics of point-of-use water treatment systems. These systems are being developed to seamlessly integrate with modern kitchen and bathroom interiors. Compact, sleek, and visually appealing designs are becoming more common, making the systems more attractive for residential and commercial settings. Customers’ diverse water treatment needs are driving the development of customizable and modular point-of-use systems. These systems allow users to choose and combine specific filtration stages based on their water quality requirements. Modular designs also simplify maintenance and replacement of individual components, reducing long-term costs. While point-of-use water treatment systems have traditionally been popular in residential applications, there is a growing adoption in commercial and industrial sectors. Businesses are recognizing the importance of providing clean and safe water to their employees, customers, and visitors. Point-of-use systems offer a cost-effective and scalable solution for meeting water quality regulations and ensuring consistent water supply.

The increasing demand for clean water, coupled with growing investments to boost efficiency, is likely to provide a boost to the market growth over the forecast period. A significant reduction in the costs of raw materials and components, along with favorable government initiatives, is likely to encourage the growth of the market. Governments across the globe are encouraging wider adoption of water treatment systems to avoid an epidemic of water-borne diseases. For instance, the WHO’s Water, Sanitation and Hygiene (WASH) project initiative has targeted a worldwide elimination of diarrhea and untreated excreta that contaminates groundwater and surface waters used for irrigation, drinking water, household purposes, and bathing.

In terms of technology, reverse osmosis systems held over 30.0% share based on revenue in 2021. Established technology, coupled with the economical costs of units compared to other technologies, is predicted to positively impact the growth of the market by 2030. The filtration methods segment size is predicted to be valued at USD 14.0 billion by 2030. Higher efficiency, enhanced capacity, and affordable pricing are projected to boost market growth during the forecast period.

The tabletop pitchers device segment held the largest revenue share of over 30.0% in 2021. Tabletop pitchers are widely adopted owing to the convenient use, coupled with affordable prices and longer shelf life of the product. The faucet mounted filters segment was the second largest segment in 2021. This segment has a large-scale penetration in Indian and African countries mainly due to its affordable pricing and low replacement costs.

According to the Water and Wastewater Equipment Manufacturers Association (WWEMA), the economic impact of rising inflation and commodity prices (such as steel) and labor shortage had adversely impacted the market. In the U.S., supply chain disruption during the COVID-19 pandemic resulted in fewer installations and lower service schedules, which was exacerbated by a lack of personnel, vehicles, and drivers to transfer cargo from the ports.

Point Of Use Water Treatment Systems Market Insights By Region

Asia Pacific dominated the global market. China has a large presence of local manufacturers and suppliers of the equipment helping it dominate the global scenario, primarily due to large-scale investments made for developing the technology. Europe emerged as the second-largest regional market. North America is an extremely mature market, where consumer awareness regarding the importance of a healthy lifestyle and potable drinking water is high. The U.S. dominated the regional market.

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Competitive Analysis By Major Companies

The market is established with numerous local and international companies.  Manufacturers in the market are paying close attention to the developments in the water purifier business and formulating new business strategies to consolidate their market position. Companies are investing significantly in research and development and introducing innovative designs along with enhanced capacities to augment their adoption. Some companies in this market are doing business in a socially responsible way. Some prominent players in the global point of use water treatment systems market include:

  • 3M
  • Koninklijke Philips N.V.
  • Pentair
  • Panasonic Holdings Corporation
  • Unilever
  • LG Electronics
  • EcoWater Systems LLC
  • O. Smith

Grand View Research has segmented the global point of use water treatment systems market on the basis of technology, application, device, and region.

Research Methodology

We employ a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. We utilize a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously.

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About Grand View Research

Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S. based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.

 

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