The global online tutoring services market size is expected to reach USD 23.73 billion by 2030, growing at a CAGR of 14.9% from 2023 to 2030, according to a report published by Grand View Research, Inc. Online tutoring refers to the process of tutoring in an online, networked, or virtual environment where learners and tutors are present virtually. It has gained popularity with the ever-increasing use of Internet services worldwide. Increased internet data transfer speed has enabled tutors and learners to engage online simultaneously.
Online Tutoring Services Market Report Highlights
- The increasing adoption of mobile phones and tablets by students and parents has led to the impulsive growth of mobile learning methods
- The structured tutoring segment is anticipated to register a significant CAGR over the forecast period owing to the growing prominence of live teaching sessions via videoconferencing
- The Science, Technology, Engineering, and Mathematics (STEM) courses segment dominated the market in 2022. STEM in higher education prepares students to think critically and creates professionals that can perform across scientific disciplines to solve complex problems
- The long-term courses segment dominated the market in 2022. The coronavirus outbreak has carried vast opportunities for long-term courses in the online tutoring services market
- The subject tutoring segment dominated the market in 2022. Subject tutoring is a one-of-a-kind way to augment the classroom in a tailored, private setting where students can learn at their own pace
- The K-12 segment dominated the market in 2022 owing to the growing significance of STEM education among students globally
- North America dominated the market and accounted for the largest share of the global revenue in 2022, owing to the availability of an enormous client base and well-established ICT solution providers
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Online tutoring services refer to educational platforms or programs that connect students with qualified tutors via the Internet. These services utilize digital tools such as video conferencing, virtual whiteboards, and chat platforms to facilitate real-time interactions between tutors and students, regardless of their physical location. Online tutoring offers a flexible and convenient way for students to receive personalized academic support and guidance in various subjects, ranging from math and science to language and test preparation. Through one-on-one or small group sessions, tutors can adapt their teaching methods to suit individual learning styles, address specific areas of difficulty, and provide immediate feedback. Online tutoring services have gained popularity due to their accessibility, affordability, and ability to cater to the diverse educational needs of students in today’s digital age.
AI is being increasingly integrated into online tutoring platforms to enhance the learning experience. AI-powered algorithms can analyze student performance data, identify areas of improvement, and recommend personalized learning resources and strategies. They are incorporating gamification techniques and interactive learning tools to make the learning process more engaging and enjoyable. This includes the use of educational games, quizzes, simulations, and virtual reality (VR) experiences to foster active participation and motivation. Adaptive learning technology is gaining traction in online tutoring. These systems use data analytics and machine learning algorithms to deliver customized content and adapt the learning pace based on the individual student’s strengths, weaknesses, and learning preferences. Online tutoring services are expanding their language offerings to cater to a global audience. Tutoring platforms now provide support in multiple languages, allowing students from different countries and backgrounds to access tutoring services in their native languages.
With the widespread use of smartphones and tablets, online tutoring services are increasingly optimizing their platforms for mobile devices. Mobile apps are being developed to provide students with convenient access to tutoring sessions, study materials, and resources. Alongside academic subjects, they are now offering support for the development of soft skills such as critical thinking, communication, problem-solving, and collaboration. These skills are recognized as essential for success in today’s professional world. Online tutoring platforms are fostering collaboration among students through features like group study sessions, discussion forums, and peer-to-peer learning opportunities. This enables students to learn from each other, exchange ideas, and develop social connections in a virtual learning environment.
Furthermore, the rapid adoption of smartphones is one of the significant factors driving the adoption of online teaching services worldwide. It enables learning to take place regardless of geographic location. For instance, in January 2022, MyCaptain, an online mentorship platform, raised USD 3 million in a new round of funding headed by Ankur Capital. The funds raised will be used to expand the company’s course offerings, recruit more users, and increase its team with an eye toward expansion.
Furthermore, schools, universities, and other learning institutes have been encouraged to follow distance education and work remotely with their students amid the COVID-19 pandemic. The adoption of distance learning owing to the outbreak of the pandemic has impacted the industry’s growth favorably. For instance, in January 2023, Waterbury Public Schools, a school district based in Waterbury, Connecticut, partnered with Varsity Tutors, a Nerdy Inc. company.
The acquisition aims to deliver each district’s students free 24/7 live-chat academic support and essay review services. Thus, online tutoring service providers have positively leveraged the pandemic situation as educational institutes have been closed in many states and countries. For instance, in November 2021, Unacademy, an Indian multinational learning platform, acquired Swiflearn, an e-learning platform that provides live virtual tuitions for school children for an undisclosed fee. The company’s acquisition is part of a larger plan to strengthen its position in the K-12 market and expand its product offerings.
The market has benefitted from the onset of analytical applications to customize tutoring services. For instance, in August 2021, Acellus Corporation, an online school platform for K-12 students, offered its online program for independent study to the Wilsona district in California, which would provide personalized learning according to the requirement of the learners.
For another instance, in February 2022, Paper, an online tutoring company, raised USD 270 million in a Series D fundraising round, owing to increased demand for academic intervention in American schools. According to the business, the new funding will be used to partner with a growing number of innovative educational systems to level the playing field for all students. This trend of growing customization in tutoring services is anticipated to trigger market growth owing to the formative assessment features of these services.
Online Tutoring Services Market Insights By Region
North America dominated the market, this high share of the region can be attributed to the availability of a large customer base and well-established ICT solution providers. Under this feature, the students would be able to organize their study by benefiting themselves with the various offering by Chegg, such as practice problems, flashcards, expert support, writing support, and other AI-enabled features. The growth of the regional market can be attributed to the adoption of innovative technologies in the region, including microlearning, massive open online courses (MOOCs), and personalized literacy programs. The Asia Pacific region is anticipated to witness significant growth in the online tutoring industry owing to the presence of developing economies such as India. The Middle East and North Africa (MENA) had approximately 100 million school children, with modern resources such as online tutoring programs helping students continue to advance their knowledge. If the area continues devoting itself to educational innovation, the present generation of students will get what it takes to revolutionize MENA and bridge the existing gaps of poverty and inequality.
Competitive Analysis By Major Companies
The key vendors focus on expanding their customer base and global reach to gain a competitive edge. The key players are expected to focus on advancing their platform via cutting-edge technological developments to expand their footprints in the unreached market. Therefore, they undertake various strategic initiatives such as mergers & acquisitions, partnerships, and collaborations with other key players. Some prominent companies in the global online tutoring services market include:
- Ambow Education
- ArborBridge
- Beijing Magic Ears Technology Co., Ltd
- BYJU’S
- Chegg Inc.
- Club Z! Inc.
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Grand View Research has segmented the global online tutoring services market based on tutoring type, course type, duration, tutoring style, end-user, and region.
Research Methodology
We employ a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. We utilize a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously.
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About Grand View Research
Grand View Research provides syndicated and customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.
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