The global smart mirror market size was estimated to reach USD 1,012.6 million in 2030 and is anticipated to expand at a CAGR of 8.8% from 2023 to 2030, according to a new report by Grand View Research, Inc. The increasing demand for smart home devices is having a significant impact on the smart mirror market. Smart mirrors have become highly sought-after due to their ability to seamlessly integrate with various smart devices and systems within a smart home ecosystem. These mirrors serve as convenient control centers, delivering notifications, presenting information, and facilitating connectivity with other smart devices, making them an appealing addition to modern smart homes.
Smart Mirror Market Report Highlights
- Europe is expected to expand with a considerable CAGR over the forecast period from 2023 to 2030. In Europe, consumers place a high value on design and aesthetics in home decor, which drives the preference for products like smart mirrors
- The free-standing segment is estimated to expand with substantial CAGR over the forecast period. The flexibility in placement of these mirrors is a key driving factor behind the increasing popularity and growth of free-standing smart mirrors
- The commercial segment is anticipated to expand with a faster CAGR over the forecast period. Use of smart mirrors in commercial spaces enhances customer convenience, reduces return rates, and boosts sales owing to which their adoption is increasing in commercial spaces thus surging the market growth
- The online sales channel is expected to expand with a higher CAGR over the forecast period. Online distribution channels offer various conveniences for shopping owing to which its use is increasing among consumers thus surging the segment’s growth
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A smart mirror is a technologically enhanced mirror that combines traditional mirror functionality with additional features enabled by digital technology. It typically consists of a two-way mirror with a screen behind it, embedded with a computer or a smart device. The mirror’s surface allows reflection like a regular mirror, but when activated, it displays various types of digital content on the screen, such as time, weather updates, news headlines, calendars, and even social media feeds. The application of a smart mirror extends beyond its basic reflective purpose. It serves as a multifunctional device that provides valuable information and convenient access to data while getting ready in the morning or performing daily grooming routines. The mirror’s display can be customized to show personalized information based on the user’s preferences, such as reminders, fitness tracking, upcoming appointments, and even real-time traffic updates. Some smart mirrors also offer voice recognition capabilities, allowing users to interact with virtual assistants, control other smart devices in their homes, and even play music or videos.
Smart mirrors are incorporating voice recognition technology, allowing users to interact with virtual assistants such as Amazon Alexa or Google Assistant. This integration enables hands-free control and access to information, making the user experience more convenient and seamless. They are becoming more interactive by integrating touch controls directly into the mirror surface. This enables users to navigate through various features and applications displayed on the mirror, providing a more intuitive and engaging user experience. Smart mirrors are being designed to function as a central control hub for other smart devices in the home. They can connect and control devices like smart lighting, thermostats, security systems, and audio systems, offering a unified interface to manage the connected ecosystem.
Retailers are leveraging smart mirrors to provide customers with virtual try-on experiences. Using augmented reality technology, users can virtually try on clothing, accessories, or even experiment with different hairstyles and makeup. This trend enhances the shopping experience, reduces physical trial-and-error, and encourages online purchases. They are focusing on providing personalized experiences by allowing users to customize the content and appearance of the mirror. Users can choose the widgets, apps, and information displayed, ensuring that the mirror caters to their specific needs and preferences. Smart mirrors are incorporating health and wellness features, such as fitness tracking and biometric sensors. These mirrors can display real-time health data, track workout progress, provide personalized exercise routines, and offer health tips, promoting a healthier lifestyle. Some smart mirrors include built-in cameras that can be used for various purposes, such as taking selfies, video conferencing, or monitoring security. These cameras can be seamlessly integrated into the mirror’s design, adding functionality without compromising aesthetics.
Additionally, smart mirrors are increasingly being used in retail environments and fitting rooms. They can provide customers with virtual try-on experiences, where they can see how different clothing or makeup products look on them without physically trying them on. This enhances the shopping experience, saves time, and helps customers make informed decisions. In summary, a smart mirror is a modern innovation that combines the functionality of a mirror with the convenience of digital technology. Its applications range from personalized information display and home automation control to virtual try-on experiences in retail settings, making it a versatile and practical addition to everyday life.
The wall mounted smart mirror dominated the market by holding a major share in 2022. Smart mirrors are high in cost and due to their higher cost in comparison to regular mirrors, consumers are exercising caution and gravitating towards wall-mounted smart mirrors. These types of smart mirrors not only help save space by eliminating the need for floor placement but also enhance the aesthetic appeal of a room. Given that bathrooms, in particular, are typically smaller in many homes, there is a significant demand for space-saving solutions like wall-mounted smart mirrors.
Application of smart mirror in commercial spaces exhibited the largest share in 2022. The adoption of smart mirrors in the commercial sector has experienced significant growth in recent years due to their ability to enhance customer experiences, improve engagement, and provide valuable data for businesses. These devices offer various functionalities that cater to different industries, transforming the way businesses interact with customers. One industry where smart mirrors have gained traction is retail. They are used in stores to create interactive and immersive shopping experiences, enabling customers to virtually try on clothing, accessories, or makeup. This technology enhances customer convenience, reduces return rates, and boosts sales.
The sale of smart mirror through offline channel held the larger market size in 2022. Offline channels offer customers the chance to personally evaluate the products, providing them with a valuable opportunity to assess the quality, design, and functionality of smart mirrors before committing to a purchase. This hands-on experience becomes especially significant when considering the integration of a premium product such as a smart mirror. Furthermore, offline channels typically employ well-informed sales personnel who can offer personalized assistance and guidance to customers, further enhancing their shopping experience.
North America accounted for the largest share of the market. The growth of smart mirrors in the region can be attributed to the growing acceptance of smart technologies, the heightened consumer demand for personalized experiences, and the convenience they provide. Smart mirrors have emerged as a desirable choice for consumers due to their unique combination of functionality, convenience, and aesthetic appeal. Their capability to display real-time information, seamlessly integrate with virtual assistants, and offer personalized features has significantly contributed to their popularity among households in North America.
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Smart Mirror Market Insights By Region
North America held largest share of the global market. Integrating smart speakers like Alexa into these mirrors are further enhances their adoption in North American households. With new startups like Lululemon and technology firms like Google investing in smart mirrors, customers are increasing learning about the advancements in AI and its use in smart mirrors. As technology continues to advance, smart mirrors are likely to offer even more innovative features and become increasingly common in daily lives. The Asia Pacific smart mirror market is anticipated to expand at a fastest rate. The strong presence of key manufacturers and technological advancements in countries like China, Japan, and South Korea is propelling the growth of the smart mirror market in Asia Pacific. These countries are known for their innovation in the electronics and technology sectors, allowing for the development and deployment of cutting-edge smart mirror solutions. Australia is focusing on smart homes and incorporating more devices and technologies, offering greater interoperability and customization options, boosting the smart mirrors market.
Competitive Analysis By Major Players
Key players operating in the market are adopting various steps to increase their presence in the market. Various steps are adopted by the key companies including new product launches, partnerships, mergers and acquisitions, global expansion, and others to gain more share of the market. Some of the prominent players in the smart mirror market include:
- ELECTRIC MIRROR, INC.
- Séura
- Hidden Television
- Majestic Mirror & Frame
- AVIS Electronics company
Segmented the global smart mirror market on the basis of installation type, application, distribution channel, and region.
Research Methodology
We employ a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. We utilize a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously.
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About Grand View Research
Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S. based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.
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