By 2020, the market for matcha tea had reached US$ 2 Bn, and by 2031, it is anticipated to reach US$ 5 Bn. This amounts to a 2.5x increase for the projection period of 2021–2031.
Matcha tea usage has increased in response to growing health consciousness. Additionally, the market for matcha tea has become popular due to its application in numerous food and beverage products. Sales are therefore anticipated to grow at a CAGR of over 10% by 2031.
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Global Matcha Tea Market: Segmentation
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Product Type
- Unsweetened Matcha Tea
- Sweetened Matcha Tea
- Flavored Matcha Tea
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Nature
- Organic Matcha Tea
- Conventional Matcha Tea
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Packaging
- Matcha Tea Cartons
- Matcha Tea Sachets
- Matcha Tea Stand up Pouches
- Matcha Tea Tins
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Sales Channel
- Direct Matcha Tea Sales
- Indirect Matcha Tea Sales
- Matcha Tea Sales through Modern Trade
- Matcha Tea Sales through Convenience Stores
- Matcha Tea Sales through Online Retailers
- Matcha Tea Sales through Other Retail Formats
Analysts have segmented the matcha tea industry to make it simpler to grasp. While segmenting the market, application, technology, and user factors have all been taken into account. Each component has been further illustrated with graphs and images. To assist readers in making informed investment decisions, this market analysis provides a clear evaluation of the Matcha Tea industry on a global scale.
We are aware that a geographic analysis is essential to the completion of a market research study. The result is that the study offers a complete analysis that primarily focuses on the regional development of the Matcha Tea market globally. The report also includes precise projections of market growth at the global, regional, and national levels. There is strength offered.
Key Companies Profiled
- AIO Tea Company
- ITO EN ltd.
- Tata Global Beverages Ltd.
- Starbucks Corporation
- Unilever PLC
- Encha
- Sasaki Green Tea Ltd.
- Mizuba Tea Co.
- Tenzo Tea
- Green Food Corporation
- Marukyu Koyamaen Co Ltd.
- Kissa Tea
- Midori Spring Ltd.
How is demand for matcha tea being boosted by rising wellness beverage consumption?
Wellness tea consumption is expanding into the mainstream as more people show a strong affinity for their physical and mental well-being. One of these tea varieties that has gained popularity recently and is projected to rise 2.5 times until 2031 is matcha tea.
While matcha tea has been found to be most popular among middle-aged consumer groups, it is also growing in popularity among millennials, especially women.
Due to the ongoing increase in demand for matcha tea, more portable versions of the product, including matcha tea for on-the-go, have also developed. Matcha tea on-the-go firms like Jade Monk and U Matcha have recently attracted a lot of public interest.
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How is demand for matcha tea being boosted by rising wellness beverage consumption?
Wellness tea consumption is expanding into the mainstream as more people show a strong affinity for their physical and mental well-being. One of these tea varieties that has gained popularity recently and is projected to rise 2.5 times until 2031 is matcha tea.
While matcha tea has been found to be most popular among middle-aged consumer groups, it is also growing in popularity among millennials, especially women. Due to the ongoing increase in demand for matcha tea, more portable versions of the product, including matcha tea for on-the-go, have also developed. Matcha tea on-the-go firms like Jade Monk and U Matcha have recently attracted a lot of public interest.
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