Sales Engagement Software Market Is Expected to Secure a Market Value of US$ 29.6 Billion by 2032

The market for sales engagement software is anticipated to increase its revenue from US$ 5 billion in 2021 to US$ 7.4 billion in 2022 due to the increased requirement for an efficient business process.

By 2032, it is predicted that the global market for sales interaction software would rise in absolute terms by $22.2 billion. The market is expanding as a result of the rising demand for cloud-based sales interaction software. Additionally, during the past few years, the industry has expanded due to the growing acceptance of the Bring Your Own Device (BYOD) culture. Rising organisational mobility to improve agent engagement and performance and expanding need for automation to improve visibility are additional significant drivers propelling the industry’s expansion in the forecast period.

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Key Takeaways from the Market Study

  • The cloud-based segment is expected to record a CAGR of 14.8% during the forecast period
  • The market in the U.S is projected to secure a market value of US$ 10.3 billion by 2032
  • Market in China is predicted to record a CAGR of 14.3% in the assessment period
  • The large enterprise segment is predicted to experience a CAGR of 14.6% in the assessment tenure
  • Market in South Korea to secure a market value of US$ 1.1 Billion by 2032
  • Japanese market to hold a value of US$ 1.8 billion in the forecast period

Competitive Landscape:

Players in the market are taking various efforts such as; acquisitions, partnerships, and R&D to strengthen their position in the market. Key developments in the market are:

  • In May 2022, P360, a technology developer for the life science industry, announced the launch of its ZING Engagement Suite. It assists pharmaceutical sales teams to engage with healthcare professionals.
  • In May 2022, Outreach, the sales execution platform assisting revenue enterprises announced its Outreach Explore ’22 event, the introduction of Outreach Guide, a new revenue intelligence solution designed to assist sellers to enhance deal management.

Increasing adoption of cloud-based solutions is expected to boost the market in the forecast period. Cloud-based segments offer various benefits such as; scalability, flexibility, cost-efficiency, and enhanced collaboration. Furthermore, there has been increased integration of AI in sales engagement software. Owing to such advantages of cloud-based sales engagement software, players are investing huge amounts to strengthen their reach, thus, growing the market size.

Sales engagement software offers several benefits such as; increased client loyalty, better forecasting accuracy, and enhanced lead generation. In addition, players in the market are taking various initiatives to strengthen their position in the market. For instance, in May 2022, Mindtickle, a renowned provider of sales readiness technology, announced a partnership with Boostup.ai, revenue operations, and intelligence platform provider.

Key Segments Covered in the Global Sales Engagement Software Market

·         By Application :

  • Sales Engagement Software for Large Enterprises
  • Sales Engagement Software for SMEs

·         By Type :

  • Cloud-Based Sales Engagement Software
  • On-Premises Sales Engagement Software

·         By Region :

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

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Questionnaire answered in the Market outlook Report of Sales Engagement Software include:

  • What is the key strategy deployed by large players to maximize Sales Engagement Software growth?
  • What are the main challenges faced by players in the Sales Engagement Software Demand?
  • With the advent of technological advancement, how will the Sales Engagement Software landscape change over the forecast period?
  • What does player bring to the table which is unique as a strategy, and is easy to emulate for new investors in the Sales Engagement Software size?

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