The multigrain bread mix market refers to the industry segment that involves the production, distribution, and sale of bread mixes specifically formulated to make multigrain bread. Multigrain bread is a type of bread that is made from a combination of different grains, seeds, and cereals, offering a higher nutritional value and a diverse flavor profile compared to traditional bread.
The market for multigrain bread mixes has witnessed growth in recent years, driven by several factors:
- Increasing consumer demand for healthier options: With growing awareness of the importance of a balanced diet and the benefits of whole grains, consumers are seeking healthier alternatives to regular bread. Multigrain bread, made from a blend of grains like wheat, oats, barley, flaxseeds, and others, provides a rich source of fiber, vitamins, minerals, and antioxidants.
- Preference for convenience: Bread mixes offer convenience to consumers who enjoy baking their bread at home but prefer a simplified and time-saving process. Multigrain bread mixes typically include all the necessary ingredients, pre-measured and combined, reducing the effort and time required for preparing the dough.
- Customization and variety: Multigrain bread mixes often come with options for customization, allowing consumers to add their preferred ingredients such as nuts, dried fruits, or spices. This versatility provides an opportunity for consumers to experiment with different flavors and textures, catering to their personal preferences.
Overall, the multigrain bread mix market is expected to continue its growth trajectory as consumers increasingly prioritize healthier food choices, convenience, and customization options. Continued product innovation and marketing efforts by manufacturers are likely to further expand the market and cater to the evolving demands of health-conscious consumers.
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Multigrain Bread Mix Market Dynamics
The demand for multigrain bread mix is growing owing to its nutritional benefits. Bread being a staple food constituting a major part of daily diet has catered to more demand for multigrain bread mix. The low carb, high in fiber qualities in multigrain bread mix have appealed to several health conscious consumers that have triggered growth for the global multigrain bread mix market. In addition to this, incorporating natural ingredients, natural preservatives, antioxidants to multigrain bread mix have made it a must for all.
These factors are expected to hype the multigrain bread mix market through the forecast period of 2019 to 2029. However, a recent study from the Centre for Science and Environment (CSE) claimed that many brands of packaged multigrain bread mix and ready to eat burger and pizza multigrain bread mix contains toxic chemicals (potassium, iodate) that could lead to cancer. Such reckless negligence from multigrain bread mix producers could cost the overall market.
Multigrain Bread Mix Market Key Players
The multigrain bread mix market is characterized by the presence of a small number of regional companies offering a variety of products. These companies device various strategies, such as offering economical and valuable multigrain bread mix to suit their every need.
Some of the key players in the multigrain bread mix market are: Swiss Bake Ingredients Pvt. Ltd, AB Mauri India Pvt. Lt, Orowheat, Wibs, Lluvia Bakery, Muffets and Tuffets, English Oven, Bakels Worldwide and Bonn Nutrients Pvt. Ltd.
Multigrain Bread Mix Market Segmentation
The multigrain bread mix market can be segmented on the basis of type, grain mix, distribution channel and end use.
On the basis of type, the multigrain bread mix market can be segmented into:
- Loaves
- Baguettes
- Rolls
- Burger Buns
- Ciabatta
- Others
On the basis of grain mix, the multigrain bread mix market can be segmented into:
- < 5 grains
- 5 grains
- 7 grains
- 9 grains
- > 9 grains
On the basis of distribution channel, the multigrain bread mix market can be segmented into:
- Supermarkets / Hypermarkets
- Convenience Stores
- Specialist Retailers
- Variety Stores
- Online Retail
- Others
On the basis of end use, the multigrain bread mix market can be segmented into:
- HORECA
- Household
Multigrain Bread Mix Market Regional Overview
Europe currently holds a major share in the multigrain bread mix market owing to the presence of large bread consuming countries such as France, Germany, Ukraine, Belgium, Russia and Italy. North America holds the second highest market share in the multigrain bread market. Asia Pacific recorded the highest growth in the bread consuming population from 2007 to 2016 with a 15.3% growth rate and this region is expected to hold a major share in the multigrain bread mix market during the forecast period of 2019 to 2029.
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