Native video advertising is a form of online advertising that is designed to blend in with the surrounding content on a webpage. Native video ads are typically less than 60 seconds in length and are served through an ad network or exchange.
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The purpose of native video advertising is to capture the attention of web users who are already engaged in other activities. By blending in with the surrounding content, native video ads have the potential to be more effective than other types of online advertising, such as banner ads.
Native video advertising is still a relatively new form of online advertising, and it is not yet clear how effective it is. Some studies have shown that native video ads are more likely to be viewed and remembered than other types of online ads.
Key Trends
There are a few key trends in Native Video Advertising technology:
1. More video content is being consumed on mobile devices than ever before. This means that marketers need to create video ads that are optimized for mobile viewing.
2. More brands are creating vertical videos, which are better suited for viewing on mobile devices.
3. More brands are using short-form video content, which is more engaging and easier to consume on a mobile device.
4. Live video is becoming more popular, as it allows brands to connect with their audience in a more personal and authentic way.
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Key Drivers
There are a few key drivers of the Native Video Advertising market. Firstly, online video consumption is on the rise, with people spending more time watching videos online than ever before. This trend is being driven by the increasing availability of high-speed internet connections and the proliferation of mobile devices.
Secondly, advertisers are looking for more effective ways to reach their target audiences, and native video advertising provides a more engaging and relevant experience for viewers than traditional display advertising.
Finally, native video advertising platforms are becoming more sophisticated, making it easier for advertisers to target specific demographics and interests.
Market Segmentation
The Native Video Advertising Market is segmented into deployment, enterprise size, end-user, and region. By deployment, the market is divided into cloud and on-premise. By enterprise size, the market is bifurcated into SMEs and large enterprise. By end-user, the market is classified into FMCG, healthcare, retail, and others. By region, the market is classified into North America, Europe, Asia-Pacific, and rest of the world.
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Key Players
The key players in the Native Video Advertising Market are Cardlytics, Eskimi, Outbrain, Taboola, Yahoo, Nativo, TripleLift, RevContent, MGID and Sharethrough, Inc.
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