The global teeth whitening market was valued at USD 6645 million in 2021 and it is anticipated to grow further till USD 10126 million by 2031, at a CAGR of 4.3% during the forecast period.
The popular cosmetic dental technique of teeth whitening is a successful method for removing surface stains from teeth. Both essential and non-essential whitening are included. While non-vital whitening is done on teeth without living nerves, vital whitening is done on teeth that have live nerves. Too much coffee, fizzy drinks, and sugary foods and drinks cause teeth to become stained. These stains can be removed using teeth-whitening products like whitening toothpaste, whitening gel & strips, whitening light devices, and whitening pens.
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Market Drivers and Trends:
People all over the world are now more aware of the importance of dental and oral health due to an increased focus on personal hygiene and physical attractiveness. The perception of white teeth as an attractive physical appearance attribute is anticipated to increase consumer focus on appearances and drive sales of teeth whitening solutions. To broaden their range of use and boost their capacity for generating cash, tooth whitening strip manufacturers have introduced sensitive teeth strips. Shipments of teeth whitening strips are anticipated to increase in the next years as a result of rising cosmetic dentistry demand and the expansion of over-the-counter bleaching options.
COVID-19 Impact:
The greater emphasis on personal hygiene and at-home dental aesthetics that has been brought about by the COVID-19 pandemic is in the limelight. The greatest risk of acquiring and spreading COVID-19 is among dental surgeons, paramedics, nurses, and other healthcare workers. Dental offices have been closing around the world for the past few months. The epidemic has altered how people obtain healthcare globally, and dental care is no different. People are increasingly in need of at-home teeth whitening treatments as social isolation persists throughout the world and prevents them from visiting their neighborhood dentist for routine or aesthetic dental procedures.
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Global Teeth Whitening Market Segmentation:
By Product
- Whitening Toothpaste
- Whitening Gels & Strips
- Light Teeth Whitening Device
- Other Products
By Distribution Channel
- Online
- Offline
Major Players in the Global Teeth Whitening Market:
The report analyses the various key players such as Brodie & Stone, Church & Dwight Co. Inc., Colgate-Palmolive Company, Dr. Fresh LLC, GlaxoSmithKline PLC, GLO Science, Henkel AG & Co. KGaA, Johnson & Johnson, Unilever, Proctor & Gamble, GoSmile LLC, Ultradent Products Inc., and REMBRANDT among others.
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