From 2023 to 2033, non-alcoholic beer consumption is anticipated to grow globally at a CAGR of 7.2%. The non-alcoholic beer market is expected to grow to a size of US$ 40 billion by 2033 from its current value of US$ 20 billion in 2023. Due to growing health awareness and the incidence of alcohol-related ailments, the demand for alcohol-free beer is expected to increase significantly over the next few years.
Non-alcoholic beer is created by fermenting a variety of ingredients, including malted grains, hops, yeast, and enzymes. In order to manufacture non-alcoholic beer, beer is heated under a strong vacuum to lower the boiling point while keeping the flavour.
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Non-Alcoholic Beer- A Transient Development or Long-Term Opportunity?
Non-alcoholic beer is gaining traction amongst young athletes as a recovery drink. Moreover, with the advent of healthier non-alcoholic drinks, the beverage industry is undergoing a colossal transformation.
Beverages with low alcohol content, or completely free of alcohol are gaining more popularity compared to the conventional alcoholic drinks, owing to mounting consumer awareness about the substantial health risks associated with the consumption of alcohol.
Worldwide, non-alcoholic beer is fetching a new-found rage, which is in alignment with the changing habits of consumers surrounding alcohol consumption. Discounted prices in supermarkets, are attracting eyeballs of consumers, propelling product demand through this sales channel in several regions.
Competitive Landscape:
Top non-alcoholic beer producers are developing new strategies to broaden their product offerings and provide high-quality solutions, which are anticipated to strengthen the industry. Major market players are including malted beverages in their product lines to appeal to the regional consumers’ traditional culture and values.
Manufacturers of non-alcoholic beer are launching unique products as a result of a major increase in customer awareness of health issues. Important businesses in the market are continually experimenting with new marketing techniques to increase the number of consumers who buy their products.
Promotion is one of the most important activities in enhancing brand recognition, in addition to a high-quality product. Companies that operate in this sector invest a lot of money in promotional campaigns to establish a distinctive brand identity that gives them an advantage over competitors.
For instance,
- In 2021, UNLTD IPA, a producer of alcohol-free beer, introduced a non-alcoholic beer that has just 13 calories per bottle, is suitable for vegans, and is gluten-free.
Key Companies Profiled:
- Heineken N.V.
- Suntory Beer
- Bernard Brewery
- Big Drop Brewing Co.
- Anheuser-Busch InBev S
- Krombacher Braueri
- Erdinger Weibbrau
- Moscow Brewing Company
- Carlsberg A/S
- Bayerische Staatsbrauerei Weihenstephan
- Arpanoosh CO
Segments of Non-Alcoholic Beer Industry Research:
· By Product:
- Alcohol-Free
- Low-Alcohol
· By Material:
- Malted Grains
- Hops
- Yeasts
- Enzymes
- Others
· By Sales Channel:
- Convenience Stores
- Liquor Stores
- Supermarkets
- Restaurants & Bars
- Online Stores
· By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
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How will be insights and market estimations provided in the Fact.MR report on the Demand Non-Alcoholic Beer make a difference?
- The study takes a closer look at the major economic turmoil, with a focus on the recent COVID-19 pandemic disruptions
- The assessment of key growth dynamics highlights the attractiveness of new automation technologies and offers readers insight on the prospect of these during the forecast period
- The study tries to offer a balance perspective of the opportunities in mature and the most lackluster markets
- Provides scrutiny of the industry trends that have shaped recent government policies
- Provides an account of major breakthroughs in all segments that might change the course of the market considerably
- Analyzes how collaborations and partnerships among players from different industries shape the key growth dynamics in the near future
- Evaluates the role of various stages of funding on new growth avenues in key regional markets
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