In 2023, the market for stationery will be worth US$26.06 billion. By the end of 2033, it is expected that demand for stationery products will be valued at US$39.32 billion, growing at a CAGR of 4.2%. Global demand for stationery products is predicted to increase as literacy rates rise and the number of young people who are more interested in higher education rises. Additionally, a sharp rise in the number of start-up businesses operating in this industry is anticipated to fuel market growth.
Globally, governments are taking steps to increase the number of universities and schools in both urban and rural locations. Consequently, significant expansion in the education sector is anticipated to have an immediate effect on demand.
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“Corporate Sector Contributing to Increased Sales of Stationery”
In the corporate sector, demand for stationery products is anticipated to remain high. Noteworthy growth in businesses of corporate entities is expected to boost requirements to maintain records about profits, turnover, employees, and other crucial aspects. Therefore, the increased sales of numerous stationery products, including files & folders, markers, pens, papers, pencils, and staplers are attributed to the demand for documentation in organizations.
“Personalized & Customized Printing Needs Boosting Demand for Stationery”
Personalized printing and customization in design are estimated to bridge the gap between consumers and manufacturers, which is anticipated to widen the horizon of the global market. Moreover, brand campaigns and comprehensive marketing strategies are also predicted to serve as catalysts for market opportunities. For instance, licensed collaborations, which are established with various child-based TV channels are stimulating manufacturers to print various popular cartoon characters on different stationery products.
Competitive Landscape:
The target market is competitive in nature owing to the presence of numerous local as well as global players. They are investing to provide more effective and aesthetically appealing products while causing minimal environmental impacts. Some advanced practices are incorporated by these players to increase product standards. Effective supply chain management systems further help these players to offer quality products.
Leading suppliers of stationery products are embracing numerous innovative approaches, including marketing tactics, mergers, acquisitions, and technological advancements.
For instance :
- Kokuyo Camin, in March 2019, released its series of Camel Child Grip Crayons in India. This series is helpful for toddlers to set free their creative side with its attractive bright colors and easy-to-hold design. This newly launched product is also used to stimulate brain development in children while improving their hand-eye coordination and further improving their writing skills.
Prominent suppliers of stationery include Pentel, KOKUYO Co Ltd., PILOT CORPORATION, ITC Limited, Mitsubishi Corporation, Shachihata Inc., Zebra Co. Ltd., Jason’s Deli Inc., M&G Holding Group Co. Ltd., Beifa Group Co. Ltd., Shenzhen Comix Group Co. Ltd., Navneet Education Limited, BIC Cello and Lion Pencil Co. Ltd., and GM Pens International Pvt. Ltd.
Segmentation of Stationery Industry Research:
· By Product :
- Pens
- Lead Pencils
- Mechanical Pencils
- Markers
- Corrections
- Coloring Paper and Inked Ribbons
- Paper Products
- Art Goods
· By Sales Channel :
- Exporters
- Wholesales
- Others
· By Price Range :
- Economy
- Mid-range
- Premium
· By Region :
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
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How will be insights and market estimations provided in the Fact.MR report on the Demand Stationery make a difference?
- The study takes a closer look at the major economic turmoil, with a focus on the recent COVID-19 pandemic disruptions
- The assessment of key growth dynamics highlights the attractiveness of new automation technologies and offers readers insight on the prospect of these during the forecast period
- The study tries to offer a balance perspective of the opportunities in mature and the most lackluster markets
- Provides scrutiny of the industry trends that have shaped recent government policies
- Provides an account of major breakthroughs in all segments that might change the course of the market considerably
- Analyzes how collaborations and partnerships among players from different industries shape the key growth dynamics in the near future
- Evaluates the role of various stages of funding on new growth avenues in key regional markets
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