Fact.MR, a supplier of market research and competitive data, projects that the global Beauty Face Mask (BFM) Market will reach US$ 6.8 billion in 2022 and grow at a remarkable CAGR of 5.1% from that year through 2032.
With their considerable purchasing power and desire to seem younger, a sizable portion of older consumers around the world are driving up demand for anti-aging sheet face masks. A number of new products have entered the market as a result of the emphasis placed on anti-aging formulas and technologies by various brands, which has increased consumer interest in the product.
Consumers perception about a mask making all other skincare products function better is the key factor focussed towards higher product penetration.
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The market for facial masks is predicted to increase favorably due to the rising demand for organic and natural skincare and cosmetic products that provide many benefits, such as anti-aging, moisturizing, and treatment of acne/blemishes.
Natural elements are being used in the creation of beauty facial masks, including honey, fruit extracts, cactus, cucumber, and others. They include vitamins and minerals that are excellent for the skin. Natural components such as coconut oil, cocoa butter, oats, and chamomile are often included in beauty facial masks.
Key Takeaways from Market Study
- The global beauty facial mask market is estimated to grow at a CAGR of 5.1% in the forecast period 2022-2032
- Clay mask dominates the market and is estimated to be valued at US$ 2.7 billion in 2022
- Asia-Pacific is expected to be the crown of the market with a 51.0% market share in 2022
- The synthetic beauty facial mask is extensively used and is likely to represent 68.7% market share in 2022
“Increasing usage of beauty masks among men and women to maintain healthy skin and integration of natural compounds in the product to reflect attractive near-term opportunities for market players,” says a Fact.MR analyst.
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Key Market Development Stratagems
With the growing market for sheet face masks and other skincare products, manufacturers are focusing on innovation of products as per the demands of the consumers of different regions. Brands have launched specialized products for particular markets to meet consumer requirements such as the hydrogel masks in the US to main hydration.
Furthermore, market players are investing in research and development to offer new and innovative products. Rising concerns about the environment have led manufacturers to create eco-friendly products and biodegradable packaging.
Competitive Landscape
The beauty and skincare industry has been witnessing some of the most promising mergers and acquisitions, where the facial mask category showcased significant activities associated with the rising popularity of Korean/K-beauty masks along with digital-first disruptors. The brands are gaining substantial growth by collaborating with online influencers, user-generated content, and social selling.
- In January 2022, Oscar Mayer in collaboration with Seoul Mamas launched the first ever bologna-inspired face mask
- In September 2021, Kao Corporation released a sheet mask called Smile Performer. It was designed to bring back a smile on the face using cotton by-products making it biodegradable
Key Companies
- Amorepacific Corporation
- Bombay Shaving Company
- Elizabeth Arden Inc
- Hanacure
- Himalaya Company
- Johnson & Johnson
- Lancer Skincare
- L’Oreal
- Procter & Gamble
- Shiseido
- Sisley SAS
- The Estée Lauder Companies Inc.
- Unilever
- Visage Lines Personal Care Ltd
Segmentation of Beauty Facial Mask Industry Research
- By Mask Type:
- Clay Mask
- Sheet Mask
- Cream Mask
- Thermal Mask
- Peel-Of Mask
- Gel Mask
- Others
- By Packaging:
- Tube
- Jar/Bottle
- Sachet
- Others
- By Ingredient:
- Natural
- Synthetic
- By Brand Type:
- Mass
- Prestige/Luxury
- By Distribution Channel:
- Online
- Offline
- By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia & Oceania
- MEA
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More Valuable Insights on Offer
Fact.MR, in its new offering, presents an unbiased analysis of the global beauty facial mask market, presenting historical market data (2017-2021) and forecast statistics for the period of 2022-2032.
The study reveals essential insights on the basis of mask type (clay mask, sheet mask, cream mask, thermal mask, peel-off mask, gel mask, others), packaging (tube, jar/bottle, sachet, others), ingredient (natural, synthetic), brand type (mass, prestige/luxury), and distribution channel (online (e-commerce, company-owned website), offline (hypermarket/supermarket, drug store, others), across major regions of the world.
Key Questions Covered in the Beauty Facial Mask Market Report
- What will be the estimated size of the Market in 2023?
- At what rate will the global Beauty Facial Mask sales grow until 2032?
- Which are the factors hampering the Beauty Facial Mask demand?
- Which region will spearhead the growth in the global industry by 2032?
- Which are the factors driving sales in the Beauty Facial Mask Market during the forecast period?