Worldwide consumption of adult diapers is forecasted to increase at a CAGR of 5.5% over the forecast period (2022-2032). As a result, the global Adult Diapers Market is projected to reach a market value of US$ 30.56 billion by 2032, up from US$ 17.89 billion in 2022.
Sales of disposable diapers are anticipated to increase at a significant rate over the coming years attributed to their improved retention and fluid absorption characteristics. The elderly care market is inundated with a variety of products and adult diapers are one of them. Meant to tackle the problem of incontinence in the elderly, those are seeing high uptake on account of two reasons – a rising population of the elderly and growing awareness about the usefulness of products. This has provided a significant boost to the global adult diapers market.
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Key Takeaways from Market Study
- China holds 12.6% of the market share.
- Disposable adult diapers are dominating the market and the scenario is expected to remain the same even in the forecast period.
“Increasing awareness regarding the importance of hygiene amongst the geriatric population is bound to take the adult diapers market by storm,” says a Fact.MR analyst.
Competitive Landscape:
Adult diaper manufacturers are concentrating on creating bio-degradable and eco-friendly adult diapers. To broaden the range of products, they are also aiming for creative designs, materials, and functionalities.
Some cloth diaper providers are working with online platforms and social media influencers to enhance their customer base and brand value.
For instance :
- In 2021, NorthShore Care Supply, a top supplier of adult diapers, unveiled its expansion in Canada. To boost its profitability, the business is locating its operation in Canada and partnering with direct-to-home suppliers such as Healthwick Canada and AgeComfort.
Key Companies Profiled:
- Ontex Group
- Kimberly-Clark Corporation
- Medline Industries Inc.
- First Quality Enterprises Inc.
- Essity AB
- Daio Paper Corporation
- Unicharm Corporation
- Nippon Paper Industries Co. Ltd.
- Covidien Company
- DSG International Ltd.
Key Segments Covered in Adult Diapers Industry Research:
· By Product :
- Reusable Diapers
- Disposable Diapers
· By End User :
- Male Adult Diapers
- Female Adult Diapers
- Unisex Adult Diapers
· By Sales Channel :
- Wholesalers
- Hypermarkets
- Pharmacies & Drug Stores
- Specialty Outlets
- Online Channels
- Others
· By Region :
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
North America leads the adult diapers market with 30.4% share. Increasing usage of adult diapers can be witnessed in North America due to the rising elderly population, high spending capacity of people, the presence of several manufacturers, new product launches, and supportive government policies.
Rising number of people with knee problems, consumer demand for eco-friendly products with cutting-edge features, and the introduction of a new design of adult diapers are the factors driving the market growth in the U.S.
Europe accounts for 27.6% share of the adult diapers market. Economic prosperity, advancements in the healthcare industry, and growing public awareness about the need for better hygiene are anticipated to support market expansion in Europe.
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Questionnaire answered in the Market outlook Report of Adult Diapers include:
- What is the key strategy deployed by large players to maximize Adult Diapers growth?
- What are the main challenges faced by players in the Adult Diapers Demand?
- With the advent of technological advancement, how will the Adult Diapers landscape change over the forecast period?
- What does player bring to the table which is unique as a strategy, and is easy to emulate for new investors in the Adult Diapers size?
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