The global advertising services market is estimated at US$ 665 billion in 2022 and is further projected to expand at a CAGR of 7.2% to turn into a trillion-dollar market by the end of 2032.
Ad services accounted for approximately 30% share of global marketing spend by all enterprises in 2021. The proportion of ad spend is further anticipated to swell to 45% of overall marketing budgets within the next ten years.
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Competitive Landscape
The global advertising agency services market is expected to be highly competitive with the adoption of various strategic initiatives such as partnerships and acquisitions by key market players.
For instance :
- In September 2019, WPP and InMobi Group partnered to establish unique benefits for marketers along with simplifying complexity for Indian marketers.
- In April 2022, Imagine and Operative Media joined hands to establish a cloud-native platform that simplifies advertising across linear and digital channels.
- In September 2019, Omnicom Precision Marketing Group acquired a major stake in Smart Digital GmbH. The acquisition is aimed to expand the company’s service offerings in digital marketing and provide real-time customer interactions to provide greater ROI to organizations with prominent marketing services.
Fact.MR has provided detailed information about the providers of advertising services positioned across regions, sales growth, and product offering expansion, in the recently published report.
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Key Companies Profiled:
- WPP
- Accenture Interactive
- Black Propeller
- BlueFocus Communication Group
- Deloitte Digital
- Funnel Boost Media
- Hakuhodo
- Hotspex Media
- Interpublic Group of Cos.
- Jives Media
- Madison Communication Pvt. Ltd.
- McCann Erickson India Pvt. Ltd.
- Mediaplus Group
Segmentation of Advertising Services Industry Research
- By Mode of Service :
- Digital
- Social Media Advertising
- Search Media Advertising
- Programmatic Media Advertising
- Traditional
- Radio Advertising
- Print Advertising
- Television
- Outdoor
- Others
- Digital
- By End-use Industry :
- Retail
- Consumer Goods
- Financial Services
- Energy & Manufacturing
- Technology
- Travel & Tourism
- Media & Entertainment
- Healthcare
- Automotive
- Others
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Key Questions Covered in the Advertising Services Market Report:
- What is the projected value of the Advertising Services factors Industry in 2022?
- At what rate will the global Advertising Services factors market size grow until 2032?
- Which are the factors hampering the growth of Advertising Services factors?
- Which region is expected to lead in the global Advertising Services factors market by 2032?
- Which are the factors driving the Advertising Services factors Industry during the forecast period?
- What is the expected market value of the Advertising Services factors market during the forecast period?
Regional Analysis for Advertising Services Market:
- APAC (Japan, China, South Korea, Australia, India, and the rest of APAC; the rest of APAC is further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, and Sri Lanka)
- Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe; Rest of Europe is further segmented into Belgium, Denmark, Austria, Norway, Sweden, Netherlands, Poland, Czech Republic, Slovakia, Hungary, and Romania)
- North America (USA, Canada and Mexico)
- South America (Brazil, Chile, Argentina, Rest of South America)
- MEA (Saudi Arabia, United Arab Emirates, South Africa)
What makes Fact.MR report stand out from others?
- Fact.MR follows a six-point mechanism known as E.V.O.L.V.E. (Evaluate. Visualize. Overcome. Leverage. Verify. Eradicate.). The report is specially created to assess the COVID-19 impact on the Advertising Services industry. This mechanism focuses on almost all the factors in a definite manner to provide the best research report for the industry stakeholders.
- Evaluate: A Fact.MR report evaluates every small aspect that can prove to be a growth generator for the Advertising Services industry, thus, making it different and special from other reports.
- Visualize: The authors involved in the research activities visualized the post-COVID-19 era so that the key stakeholders of industry get an overview and helps them take certain steps to ensure continuous growth during the forecast period.
- Overcome: The report scrutinizes on points that can prove to be an Achilles heel to the Advertising Services industry and assists to create strategies to overcome the obstacles that may hinder the growth of the Advertising Services industry.
- Leverage: The Advertising Services industry can leverage certain aspects that can prove beneficial for the increase in growth rate. Fact.MR covers all the points on which the key stakeholders can leverage upon.
- Verify: Research is done systematically to assure validation of all the aspects covered in the report. All the points are rechecked and verified thoroughly to avoid flaws and fake information.
- Eradicate: Last but not the least, this aspect helps the key stakeholder eradicate all the obstacles that come between the growth rate and the Advertising Services industry.
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