According to the latest detailed industry report by Fact.MR, in 2023, the global fresh meat packaging market is estimated at US$ 3.1 billion and is predicted to reach a market size of US$ 4.72 billion by 2033. Worldwide demand for fresh meat packaging solutions is predicted to rise at a CAGR of 4.3% from 2023 to 2033.
Products made from fresh meat are frequently packaged and preserved in fresh meat packaging. Fresh meat packaging choices aid in preventing infection and simplify handling. To increase the shelf life of the beef product, additional use of various packaging solutions is made. As beef, pig, seafood, and poultry items have been produced more often over time, fresh meat packaging producers have seen an increase in sales. The market is expanding as a result of top meat packaging solution suppliers adopting new cutting-edge technology and consumers’ growing preference for environmentally friendly packaging options.
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What’s Positively Influencing the Demand for Fresh Meat Packaging?
“Rise in Meat Production Bolstering Demand for Fresh Meat Packaging Solutions”
As the production of various poultry and seafood is increasing substantially, suppliers of fresh meat packaging are witnessing a rise in demand around the globe.
- As stated by SelectUSA, the meat and agribusiness industries contributed close to US$ 160 billion in export sales to the United States economy in 2018, which is anticipated to rise over the coming years.
“High Demand for Flexible Packaging Solutions”
The market for fresh meat packaging is anticipated to develop as a result of the growing demand for flexible packaging solutions caused by concerns about sustainability and the desire to minimize carbon footprints. In comparison to rigid packaging, flexible packaging solutions use less energy, use less raw material, and waste less, all of which help to improve environmental sustainability.
Flexible packaging offers a variety of characteristics that perfectly match the requirements of primary packaging, including high barrier, lightweight, minimal contamination, and keeping the product secure from the environment. Thus, the increased demand for flexible packaging is anticipated to fuel market expansion globally.
“More Customers Preferring Bio-based Materials”
Top businesses are adding more biodegradable packaging materials to their products to meet the sustainability needs of customers. To achieve the performance criteria in packaging and keep the meat fresh for consumption, they are manufacturing bio-plastics and molded fiber materials.
Packaging that is compostable and biodegradable is now available thanks to bioplastics and molded fibers. While overcoming obstacles to control moisture and stop the meat from clinging to packaging, manufacturers are creating ongoing research in sustainable materials.
Changing consumer preferences for the use of bio-based materials rather than hazardous plastic in the manufacture of fresh meat packaging is creating new market growth potential. Government rules that are stricter and rising environmental concerns have created new opportunities for fresh meat packaging businesses to innovate.
Competitive landscape:
Leading companies are focusing on new developments, quality control, and product standards, and offering high-strength and reasonably priced packaging options. Key businesses are enhancing their designs and material exposure capabilities to reduce the chance of contamination.
The fresh meat packaging business has seen a surge in interactive and smart packaging to improve customer satisfaction. With a clear view of the product, smart packaging increases the product’s shelf life, checks freshness, maintains quality, and enhances safety and convenience while generating a new visual appeal for consumers.
For instance,
- Winpak Ltd. recently launched its new MAPfresh® Trays, MultiBarrier Films, Semi-Rigid Films, and others.
- A well-known poultry company named Foster Farms unveiled a collaborative and creative packaging called DORI. Users can access information such as more than 500 fresh chicken recipes and a glossary of poultry labeling terms via QR codes.
Key Companies Profiled:
- Mondi Plc
- Amcor Plc
- Berry Global Group Inc.
- Coveris Holdings SA
- Winpak Ltd.
- Bollore Group
- Cascades Inc.
- Sealed Air
- Crown Holdings
- Reynolds Group
- Sealpac International BV
Key Segments of Fresh Meat Packaging Industry Research:
- By Packaging Type :
- Modified Atmosphere Packaging
- Vacuum Skin Packaging Stand Up Pouches
- Vacuum Thermoformed Packaging
- Others
- By Material :
- Polyethylene (PE)
- Polypropylene (PP)
- BOPP
- EVOH
- PVC
- PA
- Others
- By Meat Type :
- Beef
- Pork
- Poultry
- Seafood
- Others
- By Region :
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
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Questionnaire answered in the Market outlook Report of Fresh Meat Packaging include:
- What is the key strategy deployed by large players to maximize Fresh Meat Packaging Market growth?
- What are the main challenges faced by players in the Fresh Meat Packaging market Demand?
- With the advent of technological advancement, how will the Fresh Meat Packaging market landscape change over the forecast period?
- What does player bring to the table which is unique as a strategy, and is easy to emulate for new investors in the Fresh Meat Packaging market size?
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