The global coffee subscription market has a value of US$ 685.7 million, and Fact.MR, a source of market research and competitive information, predicts that it will grow quickly between 2022 and 2032 at an amazing CAGR of 10.9%.
For a sizable portion of the population, coffee is becoming a daily necessity, making coffee subscriptions a popular option. To increase subscription sales, producers are providing sample/tasting kits containing a selection of coffees, including single or multiple origins and refundable initial purchases.
The COVID-19 pandemic-driven shift in consumer behaviour has revolutionized the coffee subscription market worldwide. Consumer dependence on online purchases increased as a result of restricted mobilization, and this dependence has persisted even when limitations were loosened. The coffee subscription sector has also been encouraged by suppliers or roasters. This subscription market is being driven by the availability of personalized subscription plans with customized subscription frequency, choice of beans, choice of roast, etc.
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Key Projections
- The global coffee subscription market is projected to expand at a high-value CAGR of 10.9% and reach US$ 1.98 billion by 2032.
- The market expanded at 11.5% CAGR during the 2017-2021 period.
- Under coffee type, the Espresso segment is currently valued at US$ 212.2 million.
- Europe dominated the global market with 37.7% share in 2021.
- Demand for coffee subscriptions is expected to increase at CAGRs of 15.8% and 14.3% in South Asia & ASEAN and East Asia, respectively.
Positive Investment Flows to Expand Product Portfolio and Research & Development Initiatives of Stakeholders
A positive flow of investments from pharmaceutical giants is likely to propel the development of Coffee Subscription and compounds. For instance, in year 2019, Ginkgo Bioworks, Inc. raised funds of more than US$$ 350 Mn through investments from several investors for the development of synthetic cannabinoids. This has helped them increase production capacity.
Market leaders in Coffee Subscription such as Noramco, Inc. CannBioRx Life Sciences, Hyasynth Biologicals, Inc. etc are developing Coffee Subscription through novel techniques of synthesis. Moreover, these companies are shifting their focus on research and development of molecules through development of strains of microbes and yeast for biosynthesis of synthetic cannabinoid.
Market Participants
- ATLAS Coffee club
- Bean Box
- Yesplz
- Seedleaf
- MISTOBOX
- Panera Bread
- La Colombe Coffee Roasters
- Bean & Bean Coffee
- Driftaway Coffee
- Blue Bottle
Competitive Dashboard
Market players have adopted quality improvements while putting a strong emphasis on efficiency and sustainability in farming to keep up with market trends. To expand their geographic reach, industry players are also targeting expansions, partnerships, and collaborations.
Additionally, coffee suppliers and roasters have tackled the issue of women’s empowerment by obtaining beans from female farmers and fulfilling their CSR.
- In Aug 2022, Steeped Coffee announced a partnership with Ayesha Curry’s Sweet July Subscription Box. This will assist the company in making high-quality coffee more affordable and sustainable.
- In Jun 2021, PT’s Coffee Roasting Co. joined Mistobox, which will help the company expand its product portfolio and gain wider customer attention.
Fact.MR has provided detailed information about the price points of key coffee subscription providers positioned across regions, sales growth, production capacity, and speculative technological expansion, in the recently published report.
Industry Research
- By Coffee Type :
- Single Origin
- Blend
- Espresso
- Decaf
- Others
- By Roast Type :
- Dark
- Medium
- Light
- By Grind Type :
- Whole Beans
- Ground
- By Frequency :
- Weekly
- Biweekly
- Monthly
- Annually
Market Development
Coffee subscription providers are targeting product cost reduction by partnering with roasters. This has also aided in a smoother supply chain and diversified the product portfolios of several providers.
As one of the most widely consumed refreshment drink, coffee is desired in various flavours. Pursuing this, coffee subscription providers are offering customized coffee with imports from varied coffee-producing countries around the world and delivering it anywhere. Providers are also boosting consumer penetration by strengthening their distribution networks in growing markets such as the United States.
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