In 2022, the market for denim jeans is projected to reach a value of US$ 102.69 billion, and between 2022 and 2032, it is projected to grow at a CAGR of 4% to reach US$ 152 billion.
The market is expanding as a result of rising consumer demand for jeans made of sustainable materials. The market for denim jeans experienced a CAGR of 2.6% from 2017 to 2021. The demand for denim jeans is mostly being driven by the United States, China, and a few European nations. The market is anticipated to develop as a result of millennials and generation Z’s rising demand for various styles of denim. Additionally, the sales of denim jeans are being positively impacted by sustainable innovation.
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Key Takeaways from Market Study:
- The global market for denim jeans is anticipated to grow 1.2X from 2022 to 2032.
- Regular fit jeans capture more than 45% market share, and are set to create an absolute $ opportunity of US$ 1.3 Bn over 2022-2032.
- Among the end users, demand from women has been growing at the fastest pace, and more than 3% CAGR is expected for the forecast period.
- North America is set to dominate market revenue in 2022, and is expected to grow from 1.5 Bn units in 2021 to nearly 2.6 Bn units by 2032.
- The market in China and India is expected to rise at over 4% CAGR during the forecast period.
“High R&D spending to improve the quality of denim jeans, recyclability, and durability will aid market growth over the coming years,” says a Fact.MR analyst.
Competitive Landscape:
• In May 2020, Albini Group has partnered with HeiQ to get access the antimicrobial technology and developed VIROFORMULA fabrics which protect from viruses and bacteria.
• In September 2020, US Denim Mills launched the “Safe for US” an antimicrobial denim collection in collaboration with Marina Enterprises in China, ICI in Pakistan, Rudolf in Germany and Arcoma and HeiQ in Switzerland.
• In October 2020, Levi’s has launched Levi’s SecondHand platform, a buy-back and resale platform to sell its denim jeans.
Key Players
- Hennes & Mauritz AB
- VF Corp
- Industria de Diseño Textil SA
- True Religion Apparel, Inc.
- PVH Corp
- Brooks Brothers Group, Inc.
- Levi Strauss & Co.
- LVMH Moët Hennessy Louis Vuitton SE
- AG Adriano Goldschmied Inc.
- American Apparel, Inc.
- FAST RETAILING CO., LTD
- Guess, Inc.
- Gap, Inc.
- Esprit Holdings Ltd
Region-Wise Insights:
North America continues to witness steady growth, owing to positive perception of denim as a durable and affordable fabric. Solely, North America contributes nearly 35% to global denim jeans sales, where on an average, every consumer uses nine denim garments.Owing to various factors such as growing population, economic stability, investments in the textile industry, and growing consumer disposable income, Fact.MR suggests the APEJ region as the largest latent opportunity holder. In terms of value, APEJ is anticipated to expand at a healthy CAGR of close to 6% from 2022 to 2032.
In terms of volume, APEJ is likely to move forward with a CAGR of nearly 5%. As compared to their U.S. counterparts, consumers in Asian countries have ownership of three pairs of denim garments. This states the latent opportunity available in APEJ that can be encashed upon by denim jeans manufacturers.
Key Segments Profiled in the Denim Jeans Industry Survey:
• By Product :
o Regular Fit
o Slim Fit
o Loose Fit
• By Price Range :
o Super Premium
o Premium
o Standard
o Pocket-friendly
• By End User :
o Men
o Woman
o Children
• By Sales Channel :
o Departmental Stores
o Variety Stores
o General Chains
o Specialist Jeans Chains
o General Clothing Independent Boutiques
o Specialist Jeans Independent Boutiques
o Discounters
o Modern Trade
o Online Retail
o Others
• By Region :
o North America
o Latin America
o Western Europe
o Eastern Europe
o APEJ
o Japan
o Middle East & Africa
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Key questions answered in the Premium Denim Jeans Market are:
• What is Premium Denim Jeans?
• What was the Premium Denim Jeans market size in 2022?
• What is the growth rate of the Premium Denim Jeans Market?
• Which are the factors expected to drive the Premium Denim Jeans market growth?
• What are the different segments of the Premium Denim Jeans Market?
• What growth strategies are the players considering to increase their presence in Premium Denim Jeans?
• What are the upcoming industry applications and trends for the Premium Denim Jeans Market?
• Who are the leading companies and what are their portfolios in Premium Denim Jeans Market?
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