The kids’ backpack market is highly competitive, with numerous companies vying for market share. Some competitors are focusing on luxury kids’ backpacks, leveraging specific brand names and unique backpack specifications to attract consumers.
The growing preference of consumers for lightweight and durable backpacks, offering enhanced convenience and comfort, is set to propel the growth of the kids’ backpack market. Manufacturers are utilizing various base materials to ensure durability and reduce weight in kids’ backpacks. Additionally, there is a shift towards two-strap backpack designs to evenly distribute the weight on the shoulders, replacing the traditional messenger backpacks with a single strap.
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Global Market: Drivers and Restraints
One of the primary drivers of market growth is the increasing demand for backpacks worldwide. These products are known for their lightweight and durable nature, providing convenience and comfort to users. As a result, the demand for kids backpacks is high, fuelling the growth of the global market.
In recent years, the market has experienced rapid expansion due to the rising demand for new and trendy kids backpack designs. Consumers carefully consider factors such as weight, color, and comfort when purchasing backpacks for their children. With the widespread use of smartphones and the convenience of e-commerce, finding the perfect fit backpack has become easier than ever, contributing to the growth of the kids backpack market.
Key Players:
- Herschel Supply Co
- JansPort
- Under Armour U.S
- Dakine Backpacks
- L Bean
- Kipling’s Seoul
- Pottery Barn
- Samsonite International S.A
- VIP Industries Ltd
- Skyline and Nike Inc.
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Key Highlights of the Report:
- Comprehensive overview of the Kids’ Backpack market.
- Insights into the evolving market dynamics in the Kids’ Backpack industry.
- Detailed segmentation analysis of the Kids’ Backpack market.
- Historical, current, and projected market size in terms of volume and value.
- Examination of recent trends and developments shaping the Kids’ Backpack market.
- Competitive landscape assessment, including strategies and product offerings of key players.
- Identification of potential and niche segments, along with promising growth regions for the Kids’ Backpack market.
- Objective evaluation of market performance, providing a neutral perspective.
- Essential information for market players to sustain and strengthen their market presence
The kids’ backpack market can be segmented on the basis of type, material, user type and sales channel.
- On the basis of use:
- Day Pack
- Travel
- On the basis of material:
- Cotton
- Nylon
- Polyester
- Leather
- Cordura
- PVC Fabric
- Others
- On the basis of compartments:
- One
- Two
- >Two
- On the basis of capacity:
- < 5 Lt
- 5 – 10 Lt
- 20 – 30 Lt
- 30 – 40 Lt
- >40 Lt
- On the basis of sales channel:
- Hypermarkets / Supermarkets
- Backpack Stores
- Convenience Stores
- Online
- Third Party
- Company Website
- Others
Regional Overview
North America and Europe have the highest market share in the market due to the presence of major vendors such as Samsonite International and L.L Bean. Countries such as India and China are the highest producers, exporters and consumers of kids’ backpack making the Asiatic region the largest exporter of market in North America and Europe.
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