The global Kids Oral Care Market is currently valued at USD 8.5 billion in 2022. It is projected to surpass a valuation of USD 9.09 billion by the year 2032. With a forecasted compound annual growth rate (CAGR) of 6.9% during the forecast period, the market shows promising growth prospects.
The market for kids oral care products is expected to experience continuous thriving in the recent period and drive tremendous growth in the forecast period of 2020 to 2030. This growth is primarily attributed to the increasing health awareness among parents regarding their children’s oral hygiene. As parents recognize the importance of maintaining a disease-free and clean mouth for their kids, the demand for kids oral care products is steadily rising.
Get Customization on this Report for Specific Research Solutions –
https://www.factmr.com/connectus/sample?flag=RC&rep_id=4878
Dynamic Competitive Landscape: Innovations and Effective Marketing Strategies
The players in the oral care market are continuously driving innovation in their products and expanding their customer reach. In 2019, Colgate made headlines with a collaboration with a prominent YouTuber to promote its products, showcasing the use of celebrity marketing as a popular strategy to captivate the target audience.
The advertisements are strategically designed to emphasize the importance of oral hygiene for children and educate parents about the benefits of the products. This focused content aims to create awareness and encourage adoption of oral care practices in children.
The oral care market experienced moderate impact during the pandemic period. While there were disruptions in the overall market, the growth in health consciousness played a significant role in sustaining the market. Companies adapted by offering their products online, enabling consumers to access oral care products conveniently and efficiently.
Key Players:
- Unilever Plc
- Johnson & Johnson
- Church & Dwight Co. Inc.
- Pigeon Corporation
- Procter & Gamble Company
- Colgate-Palmolive Company
Request for Table of Contents –
https://www.factmr.com/connectus/sample?flag=T&rep_id=4878
Insights by Segment
Product Segment: Among the various product segments, the toothbrush stands out as the most popular product in the kids’ oral care range. Dedicated toothbrushes for kids are designed with soft bristles to ensure effective plaque removal while being gentle on their gums. There is a growing trend towards electric toothbrushes, which offer the benefits of soft bristles and enhanced performance. This segment is expected to gain a significant market share during the forecast period.
Distribution Channel: Online and supermarket channels dominate the sales of oral care products for kids. The convenience and penetration of e-commerce have contributed to the rise in online purchases of oral care products. Additionally, supermarkets serve as key retail destinations where parents can easily access a wide range of oral care products for their children. However, dental stores are also gaining attention, particularly due to the increasing prevalence of dental problems in kids such as cavities and gum issues. These specialized stores cater to the specific oral care needs of children and provide targeted solutions.
The market can be segmented on the basis of product type, rinses, and distribution channel
- By Product Type :
- Toothpaste
- Toothbrushes
- Denture products
- Gels
- By Rinses/Mouthwashes :
- Therapeutic mouthwashes
- Medicated mouthwashes
- Cleaning solutions
- By Distribution Channel :
- Dental dispensaries
- Online distribution
- Supermarkets and Hypermarkets
- Convenience stores
Regional Insights: Expanding Horizons for Market
East Asia, South Asia, Latin America, North America, Oceania, Europe, and the Middle East & Africa. Each region presents unique opportunities and potential for growth in the kids oral care market.North America holds a promising position in the kids oral care market, driven by the increasing awareness of oral hygiene among children. The region offers lucrative growth opportunities, with a focus on promoting oral care practices from an early age.
East Asia and South Asia are witnessing significant growth in the kids oral care market. The rapid rise in birth rates in these regions contributes to a continuous surge in demand for this market. This trend is expected to fuel market growth during the forecast period.Latin America showcases immense potential for the growth of market. With increasing awareness of oral health and rising disposable incomes, the region offers a promising market for oral care products targeted at children.
Contact:
US Sales Office
11140 Rockville Pike
Suite 400
Rockville, MD 20852
United States
Tel: +1 (628) 251-1583, +353-1-4434-232
Email: sales@factmr.com