Global Athleisure Market report from Global Insight Services is the single authoritative source of intelligence on 2032. The report will provide you with analysis of impact of latest market disruptions such as Russia-Ukraine war and Covid-19 on the market. Report provides qualitative analysis of the market using various frameworks such as Porters’ and PESTLE analysis. Report includes in-depth segmentation and market size data by categories, product types, applications, and geographies. Report also includes comprehensive analysis of key issues, trends and drivers, restraints and challenges, competitive landscape, as well as recent events such as M&A activities in the market.
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Key Trends
The athleisure market is driven by several key factors that contribute to its rapid growth and popularity. One of the primary drivers is the increasing focus on health and wellness, with more individuals adopting active lifestyles and seeking comfortable and functional clothing options that can seamlessly transition from workout to everyday wear. Additionally, the rise of social media and influencer culture has played a significant role in promoting athleisure as a fashion statement, leading to increased consumer interest and demand. Moreover, the growing trend of remote work and flexible dress codes has driven the need for versatile clothing that combines style and comfort, further boosting the adoption of athleisure apparel. Furthermore, advancements in fabric technology, such as moisture-wicking and stretch materials, have improved the performance and appeal of athleisure wear, attracting a broader consumer base.
Key Drivers
The athleisure market is driven by several key factors that are propelling its continuous growth and popularity. One of the primary drivers is the shifting consumer preferences towards more comfortable and versatile clothing options. With the rise of health and wellness awareness, individuals are adopting active lifestyles, and athleisure wear provides a perfect blend of style and functionality to meet their needs. Additionally, the growing trend of casualization in the workplace and the increasing acceptance of athleisure as everyday wear has expanded its consumer base beyond fitness enthusiasts. The influence of social media and celebrity endorsements further drives the aspirational appeal of athleisure, encouraging consumers to invest in fashionable activewear. Moreover, advancements in fabric technology, such as moisture-wicking, anti-bacterial, and quick-drying properties, are improving the performance and comfort of athleisure garments, further boosting their popularity.
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Market Segmentation : Athleisure Market
- Athleisure Market By Product Type : Yoga Apparels Shirts, Leggings, Shorts, Others
- Athleisure Market By End User : Men, Women, Children
- Athleisure Market By Distribution Channel : Online, Offline
- Athleisure Market By Region : North America : US, Canada, Mexico, Europe : The UK, Germany, France, Italy, Spain, Netherlands, Switzerland, Asia-Pacific : China, India, Japan, South Korea, Australia, Singapore, Indonesia, Rest of Asia-Pacific, Rest of the World : Latin America, Middle East, Africa
Key Players
- adidas America, Inc. (US)
- HanesBrands Inc. (US)
- LACOSTE USA, Inc. (US)
- lululemon athletica inc. (US)
- Nike, Inc. (US)
- Outerknown, LLC (US)
- Pangaia Group (UK)
- Under Armour, Inc. (US)
- Vuori, Inc. (US)
- Wear Pact, LLC (US)
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