A sanitary napkin, sanitary towel, sanitary pad, menstrual pad, or pad is an absorbent item worn by women while menstruating, recovering from vaginal surgery, for lochia (post-birth bleeding), after an abortion, or in any other situation where it is necessary to absorb a flow of blood from the vagina.
Global Sanitary Napkins market is projected to reach US$ million in 2029, increasing from US$ million in 2022, with the CAGR of % during the period of 2023 to 2029. Influencing issues, such as economy environments, COVID-19 and Russia-Ukraine War, have led to great market fluctuations in the past few years and are considered comprehensively in the whole Sanitary Napkins market research.
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In the Chinese market, the key manufacturers of Sanitary Napkins are Hengan, Unicharm, Procter & Gamble, Kingdom Healthcare, etc.
Among them, Hengan and Unicharm are the top two manufacturers, accounting for about 12% and 10% of the Chinese market, respectively.
In terms of product, it is mainly divided into two kinds: daily use sanitary napkins and night use sanitary napkins. The daily use sanitary napkin market account for about 66%.
Sanitary napkins are sold mainly through super/hypermarkets, convenience store, retail pharmacies, online sales and other channels. Super/hypermarkets account for the highest proportion at 39%, followed by online sales at 27%. The market share of online sales has been rising in recent years, and it is expected to gradually surpass offline sales and become the most important sales channel in the future.
Scope of Sanitary Napkins Market Report:
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Segment by Type:
- Daily Use
- Night Use
Segment by Application:
- Super/Hypermarkets
- Convenience Store
- Retail Pharmacies
- Online Sales
- Others
Consumption by Region
- North America (United States, Canada)
- Europe (Germany, France, U.K., Italy, Russia)
- Asia-Pacific (China, Japan, South Korea, India, Australia, China Taiwan, Indonesia, Thailand, Malaysia)
- Latin America (Mexico, Brazil, Argentina)
- Middle East & Africa (Turkey, Saudi Arabia, UAE)
Leading Key Players of Sanitary Napkins Market:
- Procter & Gamble
- Kimberly-Clark
- Unicharm
- Hengan
- Johnson & Johnson
- Essity
- Baiya Corporation
- Kingdom Healthcare
- Kao Corporation
- Jieling
- Edgewell Personal Care
- The Honest Company
- Elleair
- KleanNara
- Ontex International
- Corman SpA
- Bjbest
- TZMO
- Veeda
- C-BONS Holding
- Zhejiang Haoyue
- Fujian Hengli
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The Sanitary Napkins report covers below items:
Chapter 1: Product Basic Information (Definition, Type and Distribution Channel)
Chapter 2: Manufacturers’ Competition Patterns
Chapter 3: Country Level Sales Analysis
Chapter 4: Product Type Analysis
Chapter 5: Product Distribution Channel Analysis
Chapter 6: Manufacturers’ Outline
Chapter 7: Industry Chain, Market Channel and Customer Analysis
Chapter 8: Market Opportunities and Challenges
Chapter 9: Market Conclusions
Chapter 10: Research Methodology and Data Source
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