The global breast reconstruction market size was USD 577 million in 2021 and it is anticipated to reach USD 748.1 million in 2031, growing at a CAGR of 2.6% from 2022-2031.
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Breast reconstruction is an important facet of breast cancer management. It has a less cosmetic result. Breast reconstruction provides social, psychological, emotional and functional improvements, counting improved self-esteem, psychological health and body image.
Market Trends and Drivers
The major factor boosting the growth of the market is an increasing awareness about breast reconstruction treatment. A number of patients choose breast reconstruction surgery after mastectomy. This can be primarily attributed to the growing concerns and increasing awareness of the safety and efficacy of reconstructive surgeries. This trend can be observed in both developed and emerging countries which are experiencing improvements in the standard of living.
The growth in awareness can be credited to initiatives taken by market players and stakeholders as well as independent bodies like the American Society of Plastic Surgeons (ASPS). ASPS, along with the Plastic Surgery Foundation, organized the Breast Reconstruction Awareness campaign to engage and educate women on reconstruction post breast cancer diagnosis. The primary target of the campaign was to educate women, family members, and the media that the breast cancer loop remains open until a woman is informed of her breast reconstruction options. Other primary events include the Association of Breast Surgery Conference 2020 in England and the 36th Annual Breast Surgery Symposium held in Georgia, US. In 2011, Canada launched the first BRA Day (Breast Reconstruction Awareness Day). This year, the American Society of Plastic Surgeons and The Plastic Surgery Foundation has joined forces with the Canadians to initiate BRA Day USA. On February 17, 2022, Tata Memorial Center organized a conference – Reconstruction and Cancer Care: Enhancing Quality Living with and Beyond Cancer to create awareness regarding breast reconstruction.
Market Restraints & Challenges
The major factor hindering the growth of the market is alternative non-surgical methods. After mastectomy, some women prefer breast reconstruction surgery. Others do not choose it due to a lack of awareness or other health issues such as obesity, skinniness, or change in blood flow dynamics. These women can choose alternatives to breast reconstruction, like custom breast prosthetics and going flat. Custom breast prosthetics can replicate the woman’s exact shape and create symmetry with the intact breast for single-mastectomy patients. These prosthetics are much cheaper than the breast reconstruction process and are available in the range of under USD 100 to USD 500 for high-quality products. The availability of alternatives, mainly non-surgical methods, is a key restraint to the breast reconstruction market.
Major Players of the Global Breast Reconstruction Market
The global breast reconstruction market report comprises players such as Mentor Worldwide LLC (Johnson & Johnson) (US), Allergan Aesthetics (an Abbvie company) (US), Ideal Implant Incorporated (US), Sebbin (France), GC Aesthetics (Ireland), POLYTECH Health & Aesthetics (Germany), Sientra (US), Integra Lifesciences (US), RTI Surgical Holdings (US), Establishment Labs S.A. (US), and Silimed (Brazil) among others.
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COVID-19 Analysis
A number of countries across the world has seen elective surgeries being postponed owing to the pandemic. Since breast reconstruction surgery is elective, this has affected the prospects of the market. Reconstructive procedures utilize additional resources and increase the risk of complications; depending on the procedure, they also raise the chance of needing equipment, resources, or materials such as a hospital bed and PPE. This procedure also requires a number of office visits for tissue expander fill or other complications.
The US is one such country that has seen a decline in elective procedures due to cancellation or delay. Various governments in European and Asia Pacific countries have also taken judgments to postpone elective procedures until the COVID-19 situation stabilizes. For example, in March 2020, UK NHS hospitals were told to suspend all non-urgent elective surgeries for at least three months. Adding to that, the US Surgeon General, the CDC, and many medical specialties like the American College of Surgeons and the American Society of Anesthesiologists suggested the temporary cancellation of elective surgical procedures. Physician and facility willingness to resume elective surgery will differ by geographic location. Moreover, more than 1,500 breast cancer patients in the UK face long waits to have reconstructive surgery after hospitals could not operate on them during the COVID-19 pandemic.
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