The global intimate wipes market is semi-consolidated, with a few major players accounting for almost 70% of total sales. To preserve their market position, the major firms have relied on the durability of their products and brand loyalty.
While demand for private label items in North America has increased, market leaders are anticipated to preserve their market volume share. Despite the numerous new entries, the market is projected to consolidate by the end of the forecast period because to the COVID-19 pandemic.
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Competitive Landscape:
On the back of consumer trends, odor prevention will remain a primary application.
Intimate wipes come in a variety of varieties and are used for a variety of purposes such as dryness relief, anti-itch, odor control, and so on. Products with specific odor protection have gained substantial traction in their intended consumer base among the different applications of intimate wipes.
The odor prevention sector accounts for the majority of the intimate wipes market and is predicted to be the fastest expanding segment in established markets such as North America and Europe.
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Regional Analysis:
North America will retain the lion’s share of the intimate wipes market.
While intimate wipes are widely used in developed nations such as North America and Europe, their use in Asia-Pacific is substantially lower. North America controls more than one-third of the market. Higher spending on feminine care products is likely to remain stable, supplementing the increase in volume demand for intimate wipes. North America is predicted to gain a significant share over the projection period due to the emergence of new companies in the region and the high majority of established players.
The Ultimate Wipes Market Will Consolidate
The global intimate wipes market is semi-consolidated, with a few major players accounting for almost 70% of total sales. To preserve their market position, the major firms have relied on the durability of their products and brand loyalty.
While demand for private label items in North America has increased, market leaders are anticipated to preserve their market volume share. Despite the numerous new entries, the market is projected to consolidate by the end of the forecast period because to the COVID-19 pandemic.
Key Segments of Industry:
- By Product Type :
- Wet Wipes
- Dry Wipes
- By Fragrance :
- Standard
- Scented
- By Application :
- Dryness Relief
- Anti-Itch
- Odor Prevention
- Others
- By Sales Channel :
- Modern Trade
- Medical and Drug Stores
- Online Retail
- Others
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