Weight Management Packaged Food Market Is Anticipated To Grow At A Value CAGR Of 6.2% During The Forecast Period

Tier 1 firms control a sizable portion of the weight management packaged food market. Danone S.A., General Mills Inc., Groupe Lactalis S.A., Kellogg Co., Kraft Heinz Company, and Nestle S.A. are the industry leaders, accounting for more than 45% of the global weight management packaged food market.

These companies’ sales and distribution power is significantly stronger, having a significant presence across developed countries in Europe and North America, with main initiatives being expansion through strategic acquisitions and weight management portfolio enhancement.

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The Impact of the US-China Trade War on Weight Management Food Trade and Pricing Scenario

The ongoing trade dispute between the United States and China has thrown a wrench into the worldwide trade picture. Tariffs on numerous consumer items have been imposed by both main world economies, which is expected to have an indirect impact on the import-export scenario of weight control foods such as nuts and various types of seeds.

In an attempt to challenge Washington DC, China (Beijing) plans to impose a 25% tax on around $50 billion in agricultural imports.

China has begun imposing extra taxes on American imports such as almonds, wheat, soybeans, and dairy products, to mention a few. However, action is still waiting, pending a decision by the United States on threatening tariffs on Chinese imports worth $200 billion, which is likely in September 2018.

Competitive Landscape:

Companies in the weight management packaged food market are venturing into collaborations to expand their reach in international markets to offer new products.

For instance, a 50:50 joint venture between Danone S.A and Yakult Honsha Co. Ltd., was initiated in 2018, to from Danone Yakult, in a bid to market probiotics as a part of balanced diet.

New product launch to enhance revenue generation has been an integral strategy of weight management food companies. In June 2018, General Mills Inc., introduced high protein and low sugar yogurt – a new addition in its dairy based weight management packaged food.

In 2018, Nestle S.A introduced new desserts with different flavors – the KITKAT Mini Moments – in Middle East. In 2018, Pepsi Co, Inc., re-launched Quaker Cereals in United Kingdom with less sugar content.

Weight Management Packaged Food Market

Key Players:

  • Danone S.A.
  • General Mills Inc.
  • Groupe Lactalis S.A.
  • Kellogg Co.
  • Kraft Heinz Company
  • Nestle S.A

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Regional Analysis:

 US-China Trade War to Impact Weight Management Food Trade and Pricing Scenario

 On-going US-China trade has disrupted the international trade scenario. Both major world economies have been imposing tariffs on various consumer goods, which is likely to have an indirect impact on the import-export scenario of weight management food such as nuts and various types of seeds.

Attempting to challenge Washington DC, China (Beijing) is planning on imposing a 25 percent tariff on around US$ 50 billion agricultural products.

China has started levying additional tariffs on American nuts, wheat, soybeans, and dairy products, to name a few. However, action is still pending depending on US decision on threatened tariff on Chinese goods worth US$ 200 billion, which is expected in September 2018.

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